Business Tips
We explain how PR helps you to create and develop relationships with potential customers as well as with other businesses.
PR is a way for your business to show that it understands its audience, and what its customers want from the business or product.
If you think empathically when writing your company’s press releases, you are more likely to make a genuine connection with your audience.
People have become jaded with a hard-sell approach, and are more likely to respond positively if they feel that they are understood, and their needs are catered for.
Easy-to-use, easy-to-learn publicity software built for small businesses.
Reasons why PR needs to use empathy
Easy-to-use, easy-to-learn publicity software built for small businesses.
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How to use empathy in your PR content.
To produce content that shows that you have empathy for your market, think about your audience before you develop your content strategy. Don’t overstuff your press releases with sales talk; write content that expresses how your company cares for its customers' needs.
Define what empathy looks like in your company. Do you want to be viewed as being authentic, or is being ethical your focus. Determine what metrics you want to track. This could be customer complaints or comments on social media. Use tools such as surveys and studies to measure customer or staff satisfaction.
If you can show genuine empathy, and really understand your customers, it will help you stand out from your competitors. Using empathy will allow you to connect with more people and be seen as a trustworthy business.
There is no question; empathy is great for PR.
Easy-to-use, easy-to-learn publicity software built for small businesses.
Easy-to-use, easy-to-learn publicity software built for small businesses.
Want to see how JournoLink's PR software can create publicity for your business?