Tips to make your press release visually appealing
When sending out a press release, attaching an image is very important as it helps tell your story and market your business. But choosing the right image for your press release can be confusing.
At Journolink, we have many years of experience in crafting engaging press releases that are also visually appealing.
Let us give you some tips on how to choose what image to attach to your press release.
Commonly, the purpose of a press release is to expressly promote significant news about a business, product or event. It should give journalists enough information so that they can decide whether they want to follow up with an article. This means that there needs to be some key features including a story, perhaps a quote and most definitely a visually compelling image.
A good press release should enable a journalist to picture what the story would look like in a newspaper, or on a news website. Often what attracts readers to a story is the image, and what the page looks like, as well as the title.
JournoLink's PR platform helps you to get the appearance right.
A well-written and designed press release with a great image can help your business or service:
Feedback from journalists has shown that they often choose to write about a business based on the quality of their images. Therefore always include high-res images in your press releases.
Below are a few elements to think about when selecting images for a press release
- It is important that the image you attach to your press release is relevant to the content. If the press release is about a new product launch, then attach a clear image of the product. If your business is service-based, you should also attach high-quality sector-related images
- Always select a clear image. If the image is too dark, or blurry, you run the risk of the journalist passing it over.
By following the guidelines above you’ll be able to create the right image to attach to your press release.
You may also be interested in finding out how to construct an outstanding quote for your press release. If you have any questions, just reach out to Journolink, to help you craft an expert press release and help you choose what image you should attach to a press release.
Contact Journolink now to start creating visually appealing press releases.
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