Without real life business stories, quotes and images, journalists' articles wouldn't find their way into the newspapers' columns. This is the one time that journalists need businesses, rather than businesses needing journalists. Responding to a media request often means free media coverage
Responding to journalists when they are looking for evidence and comments to add to their articles is the easiest way for a business to get their brands profiles in the media.
There are three ways businesses can engage with journalists when trying to get media coverage:
This relies on the press release catching the eye of the journalist, and the story being one that is considered newsworthy.
More likely to be seen by journalists, particularly those covering the trending news story.
This is most likely way of being picked up by the journalist, and the easiest way to put your comments in front of them.
So, what is a Media Request, how do you find them, and how do you respond? Check out How to find and respond to media requests.
Journalists rely on real life business examples and view-points to make their articles really interesting. They look for case studies, comments and quotes, as well as good visuals to go alongside.
They reach out to businesses in two main ways.
When a journalist is actually reaching out to businesses is always the best time to capture their interest. It’s the one time when the journalists are doing the asking as opposed to businesses trying to catch the attention of the journalists.
Responses need to be relevant, succinct, offer an image, be prompt and provide contact details. Even if a journalist quotes a deadline date, often they will go forward with the first one or two respondents.
For more help with your PR contact the JournoLink team at email@example.com