Top five 2023 PR opportunities to profile your business

Featuring in journalists’ articles is one of the best ways to build brand awareness. And one of the best ways to get into their articles is by anticipating what they will be writing about and aligning your news release with what’s likely to be trending

So here are five top opportunities that any business will be able to make the most of.

1. Let’s start with Levelling Up.

There’s an election looming and levelling up will be at the top of the political agenda. But it will be at the top of the local journalists’ agendas too, with every regional title looking to celebrate the business successes and news on their own patch.

Whether it’s Liverpool hosting Eurovision on behalf of Ukraine on 13 May, or Brighton marking the 10^th anniversary of TransPride on 15 July, every region and every business has a story to tell that can be linked to Levelling Up in some way and will stand a good chance of media pick up.

2. Royalty articles don’t just mean that you actually have to be King Charles to make a splash.

The Coronation celebrations on the 6 May weekend provide a plethora of opportunities for businesses up and down the country. From charity-sponsored street parties, to flag makers, and commemorative souvenir makers there will be interest in anything and everything that will bring some happiness and contribute to the country’s economic recovery.

And there’s a royal baby on the way too. And looking for the perfect alternative congratulations gift will be on the agenda.

3. Politics will be a running sore for many but an open door for news articles.

As the winter of discontent continues through spring and summer, with the cost of living crisis running alongside and interest rates biting the impact on businesses will be a major theme. Both positive and negative stories will be picked up and will be in regular demand by media commentators.

4. Watching for National Days and Events is a great way to anticipate what will be trending.

Newspaper and magazine gift lists and nothing more than free advertising for businesses smart enough to get in them. As a rule of thumb, journalists compile their lists 4 to 8 weeks ahead of the actual event so, getting timing right for the likes of Valentine's Day, Easter, Barbecue season, Halloween and Christmas is critical.

But national days marking health conditions, food types and lifestyle activities are all good opportunities for businesses in the relevant sector.

5. There are more Sports journalists than any other sector, and 2023 has its share of World Cups to grab the attention. Rugby in September, Cricket in October, and Women’s Football in July all feature during the year, but more or less every sporting event is an opportunity for trainers, dieticians, clothes manufacturers and sponsors. The value of sports for mental health and rehabilitation is always popular, and local journalists can never resist covering businesses that support local teams, especially if schools or children are involved.

Timing is everything when it comes to catching the eye of a journalist, and there’s no substitute for planning ahead.