Posted by JournoLink in Business Tips on 25 July 2017 at 16:15
When kicking off your small business PR it is important to make yourself visible online, especially on social media. Twitter is a great platform to get your voice heard, share your views and connect with journalists.
You need to follow and engage with relevant journalists by commenting and retweeting their content. One of the easiest ways to do this is to create Twitter lists with small business journalists, as well as journalists within your industry sector. This way you will be able to keep up-to-date with their work, find out more about them and even see editorial requests.
To get you started below we’ve created a list of small business journalists who we feel you need to know.
1. James Hurley
Enterprise Editor at The Times.
2. Vicki Owen
Small Business Editor at The Mail on Sunday.
3. Zen Terrelonge
Deputy editor at Real Business.
4. Anna Issac
Journalist at The Telegraph Small Business Connect
Journalist at The Telegraph Better Business Connect.
6. Angelica Malin
Editor-in-Chief at About Time Magazine.
7. Emma Sheppard
Freelance journalist and Content Coordinator at The Guardian Small Business Network.
8. Yessi Bello-Perez
Senior Reporter at Tech City News
9. Chris Goodfellow
Managing Editor at BusinessZone and UK Business Forums.
10. Emma Featherstone
Journalist at The Guardian Small Business Network.
11. Alison Coleman
Forbes contributor and freelance writer.
12. Rebecca Jones
Online Editor for Business Matters, Not Ltd & Travelling for Business.
13. Jon Card
Freelance journalist specialising in small business, enterprise and technology. Previously written for The Guardian and The Telegraph.
14. Lucy Douglas
Freelance journalist specialising in small business, health, beauty and travel. Previously written for The Guardian and Professional Beauty.
15. Amy Pay
Freelance journalist specialising in small business, travel and lifestyle. Previously written for The Guardian, Telegraph and Buzzed.
16. Lucie Mitchell
Freelance journalist and editor specialising in small business and HR.
17. Rebecca Burn-Callander
Freelance business journalist. Formerly Enterprise Editor at The Telegraph
18. Kiki Loizou
Small Business Editor at The Sunday Times.
19. Emma Haslett
Business journalist and Digital Editor at City AM.
20. Hunter Ruthven
Editor at Real Business and Business Advice.
21. Letitia Booty
Special projects journalist at Real Business and Business Advice.
22. Megan Dunsby
Features & News Editor at Startups.
23. Francois Badenhorst
Deputy Editor at BusinessZone.
24. Kate McGough
Producer at BBC Breakfast and BBC Business.
25. Elizabeth Anderson
Business editor at the i newspaper.
26. Christian Annesley
Journalist at UK Business Forums.
27. Alicia Grimshaw
Deputy Editor at About Time Magazine.
28. Praseeda Nair
Editor at Growth Business.
29. Andrea Thompson
Features Director at Marie Claire.
30. Janet Murray
Host at Soulful PR business podcast, PR expert and freelance journalist. Previously written for The Guardian and Huffington Post.
By following the journalists above you will begin to see what stories are seen as newsworthy to a small business journalist and how your business can fit. In addition, you will find out what they’re interest in, their views on particular subjects and be able to start discussions with them.
Many of these journalists are active users of #journorequest or tweet when they’re looking for small business comments or case studies. Even a quick reply to lead to you gaining coverage.
The more you engage with journalists on Twitter the more opportunity you have of building a relationship and them being interested in your story.
If you would like to find out more about how to use social media in your PR strategy take a look at our infographic here.
Written By: Camilla Holroyd, Media Relations Manager
Camilla is the all-important portal between JournoLink's businesses and journalists; connecting them on a daily basis through press releases, Twitter engagements and editorial requests.
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