FOR IMMEDIATE RELEASE
Today Health and Fitness Expert Jessie Pavelka (Sky TV, Obese: A Year to Save my Life) appears as the first ever male cover star on a female fitness magazine.
Muscle and Fitness Hers, Editor, Danni Levy said'
"When I first announced my plans to run Jessie as cover star, it was met with a mixed response from industry insiders. Whilst many supported the decision, others turned their noses up at the prospect of women losing that feminine brand identity. But has that brand identity been lost? Do women necessarily need other women to look up to? Jessie has inspired thousands of men AND women all over the world to live a healthier lifestyle. In my view we take inspiration from those who can teach us and we shouldn't be afraid to allow men into a woman’s world!"
US born Jessie, whose business is based in the UK, said.
"It's a real honour to be asked and I'm delighted that Danni and the Team have given me the opportunity to get my message out there. I encourage people to look at all parts of health, not just exercise and nutrition, The emotional and social sides "are just as relevant and we should be looking at health as a whole, all year round, not just New Year, and focus on the bigger picture.
Jessie is suggesting that we ditch the diet and focus on making small sustainable changes to create an overall, consistently healthy 'style of life' to feel good and be the best versions of ourselves.
About Jessie Pavelka
Jessie Pavelka is an Internationally recognised Health and Wellbeing Expert who hosts Sky TVs 'Obese: A Year to Save my Life'
In the US he was a trainer on NBC’s ‘Biggest Loser’, hosted ‘Dietribe’ on Lifetime TV and appeared on Oprah’s OWN network.
He is currently the Ambassador for Cancer Research UK's Race for Life and England Athletic's Run Together Initiative.
His UK company 'Pavelka' is a wellbeing partner for technology giants Cisco Systems, helping employees become more resilient and healthier in a fast moving, dynamic world.
Texan born Jessie has 15 years experience in working with people who want to make changes in their lives. Although he specialises in extreme weight loss his main aim is to assist people regain control and live the life they truly deserve.
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