Here is the list of the 30 journalists that every small business should follow and engage with as part of their digital PR strategy.
When kicking off your small business PR it is important to make yourself visible online, especially on social media. Twitter is a great platform to get your voice heard, share your views and connect with journalists.You need to follow and engage with relevant journalists by commenting and retweeting their content.
One of the easiest ways to do this is to create Twitter lists with small business journalists, as well as journalists within your industry sector. This way you will be able to keep up-to-date with their work, find out more about them and even see editorial requests.
To get you started below we’ve created a list of small business journalists who we feel you need to know.
1. James Hurley @jameshurley
Enterprise Editor at The Times.
2. Matthew Caines @mattcaines
Editor of Telegraph Connect (Telegraph Small Business Connect and Better Business Connect)
3. Hajra Rahim @hajrarahim
Journalist at Telegraph Connect (Telegraph Small Business Connect and Better Business Connect)
4. Yessi Bello-Perez @yessibelloperez
Editor at UK Tech News (UKTN)
5. Peter Evans @peterevans10
Enterprise Editor at The Sunday Times.
6. Angelica Malin @jellymalin
Editor-in-Chief at About Time Magazine.
7. Hunter Ruthven @hunterruthven
Editor at Real Business and Business Advice.
8. Emma Sheppard @EmmalouSheppard
Freelance journalist with The Guardian.
9. Emma Haslett @emmahaslett
Assistant Editor at City AM.
10. Kate McGough @KateMcGough
Producer at BBC Breakfast and BBC Business.
11. Elizabeth Anderson @lizzyandersonuk
Money and Business Editor at the i newspaper.
12. Alison Coleman @alisonbcoleman
Forbes contributor and freelance writer.
13. Rebecca Jones @R_mjones
Online Editor for Business Matters, Not Ltd & Travelling for Business.
14. Praseeda Nair @notpraseeda
Editor at Growth Business.
15. Calum Macdonald @CalumAM
Broadcast Journalist at BBC Radio 5 live
16. Jon Card @joncard
Freelance journalist specialising in small business, enterprise and technology. Previously written for The Guardian and The Telegraph.
17. Lucy Douglas @lucydougtweets
Freelance journalist specialising in small business, health, beauty and travel. Previously written for The Guardian and Professional Beauty.
18. Amy Pay @YayAmyPay
Freelance journalist specialising in small business, travel and lifestyle. Previously written for The Guardian, Telegraph and Buzzed.
19. Lucie Mitchell @luciemitchell
Freelance journalist and editor specialising in small business and HR.
20. Rebecca Burn-Callander @sparky000
Freelance business journalist. Formerly Enterprise Editor at The Telegraph
21. Letitia Booty @LetitiaBooty
Special projects journalist at Real Business and Business Advice.
22. Megan Dunsby @meganstartups
Projects Editor at Startups.
23. Francois Badenhorst @FranBerBad
Business Editor at AccountingWEB.co.uk
24. Christian Annesley @annesleymedia
Freelance journalist. Previously written for UK Business Forums, BusinessZone and Computer Weekly.
25. Alicia Grimshaw @Alicia_Grimshaw
Deputy Editor at About Time Magazine.
26. Simon Caldwell @_SimonCaldwell
Business Journalist at Business Advice
27. Emma Featherstone@emfeatherstone
Freelance journalist (formerly Guardian Small Business Network)
28. Shané Schutte @ShaneSchutte
Senior Reporter at Real Business.
29. Hannah Smith @hannah_fran_
Freelance financial journalist and editor. Ad hoc producer for BBC Radio 5 Live.
30. Janet Murray @jan_murray
Host at Soulful PR business podcast, PR expert and freelance journalist. Previously written for The Guardian and Huffington Post.
By following the journalists above you will begin to see what stories are seen as newsworthy to a small business journalist and how your business can fit. In addition, you will find out what they're interested in, their views on particular subjects and be able to start discussions with them.
Feel free to read our blog on how to cleverly use social media as part of your PR strategy as well.
Many of these journalists are active users of #journorequest or tweet when they’re looking for small business comments or case studies. Even a quick reply to lead to you gaining coverage.The more you engage with journalists on Twitter the more opportunity you have of building a relationship and them being interested in your story.
For more help and advice on improving your PR contact the JournoLink team on email@example.com