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How to Successfully Promote Your Business During the Festive Period

In this blog, we share a few tips about how to make the most of the festive time and capture the attention of your target audience.

If you've been concerned about the timing of promoting your business during the festive period, you may be reassured to know that there is still time to make an impact. While some monthly and weekly publications may have already finalized and published their Christmas content, there are still opportunities with certain outlets that are actively seeking stories and products. To help you make the most of this time, we've compiled a few festive suggestions below.

  1. Christmas Gift Guides

A great way to promote your product or service during Christmas is through gift guides. Many online publications and bloggers are still seeking contributions, making online gift guides particularly beneficial. Unlike print publications where readers need to remember to visit your website, online features allow for direct links to your website, enabling consumers to click and make purchases instantly.

When pitching your product to a gift guide, remember to provide the journalist or blogger with all the necessary information. This includes a detailed description, price, stockist details, website link, and high-resolution images.

  1. Piggybacking on Trending News Stories

During the lead-up to Christmas, a multitude of trending news stories will emerge, such as spending and the cost of living, Christmas planning and decoration, loneliness at Christmas, or money-saving hacks. Take a look at the current news landscape and identify ways in which your business can relate to these stories.

Additionally, journalists are drawn to press releases that enhance existing stories with data and statistics. If you have compelling statistics on how much money consumers save by purchasing all their Christmas presents in one place, it can validate and reinforce a news story, resulting in a more captivating and informative article.

  1. Stand Out by Doing Something Different

Journalists receive hundreds of email pitches and press releases daily, which only intensifies during the festive period. To capture their attention and make your business stand out, consider taking a unique approach. For example, if you're working with a charity on Christmas Day or Boxing Day, share your motivation with journalists to create a captivating story for their readers.

Personal stories can also grab the journalist's attention, as public relations doesn't always have to revolve solely around your business. For instance, if you or someone in your company is facing illness during the festive period, you can talk to journalists about how it impacted the running of your business and Christmas sales.

  1. Post-Christmas Resolutions

While Christmas indulgence is widespread, post-Christmas is a time for resolutions. Once you've completed your Christmas PR plan, it's time to move on to the New Year. Journalists will be actively seeking businesses to contribute to New Year resolution features. For example, health and fitness products, New Year offers, alcohol-free beverages for Dry January, detox trips, weight loss stories, and more.

Remember, support is available to help with your business PR. For assistance, feel free to contact support@journolink.com.

By exploring these strategies and utilizing the available opportunities, you can successfully promote your business during the festive period. Act swiftly and creatively to make the most of the remaining time and capture the attention of your audience.

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