Small businesses may not have the budget of large companies but they do have an advantage that larger companies don’t have when it comes to PR: agility.
Big businesses need PR teams and massive budgets to devise and roll out marketing campaigns, but SMEs can save thousands of pounds in overheads by doing the PR themselves.
JournoLink offers press release software that is simple to use and cost-effective. PR software can enable your business to find and communicate with a much larger audience by way of connecting companies with journalists, bloggers, influencers and broadcasters writing about your specific industry. It takes the guesswork out of knowing who in the media you should be contacting, and takes the awkwardness away from reaching out to the media.
Here are four ways in which small or medium-sized businesses can take PR into their own hands and save thousands of pounds.
- Use social media: Platforms such as Instagram, Facebook, Pinterest and Twitter, or even more specialised platforms such as Discord or Telegram can be used to share your message. Make sure to post engaging content, that is short, concise and has images regularly and connect with your followers to get the word out about your business and show that you respond quickly to questions, and can offer solutions.
- Create a press room: Having a customisable press room can be a game-changer for businesses looking to boost their brand. A hosted press room provides a centralised platform to share press releases, blogs, and other forms of media with the public and media outlets. JournoLink offers a customisable press room as part of their services.
- Develop relationships with the media: Do some research and see what publications are writing about your sector. Then you can reach out to them, with press releases and blogs, as well as up-to-date information about your business. Don’t just contact established media channels, look further and contact bloggers and influencers who post about your industry. With some effort, you can do your own PR by getting journalists and content creators to write about your business. This will increase visibility, boost brand recognition, and engage with your target audience. You can offer influencers special deals such as exclusive content or discounts for their followers, with a percentage going to the influencer. You can even collaborate on projects with influencers, such as interviewing them, hosting webinars or creating social media posts.
- Use press release software: Press release software is designed specifically to help SMEs connect with a wider audience by sharing press releases with the media. To make things easier, you can use PR software by JournoLink, to send press releases to journalists, broadcasters and influencers writing about your industry. The PR software enables you to write and share press releases with traditional and digital media outlets. This gives you full control over what news you want to share about your company. This can range from product launches to awards that you have won. In addition, you can track the performance with analytics to see what type of press release has the best results.
With in-house PR and good software, small businesses can save thousands and still create ongoing relationships with the media and increase awareness of their brand, as well as drive traffic and thus sales to their website.
Contact JournoLink today to find the best plan for your PR.