How to get Business Stories in the Press in 2023

If you want to share your business stories with a wider audience, you need to get your company's stories out in the press.

As a business owner or manager, you're probably already familiar with the importance of having good press coverage. Not only does it increase brand recognition and visibility, but it also drives more customers to your door.

However, with the limited resources available to SMEs, achieving the kind of publicity they need can be a daunting task. That’s why PR software has become the go-to tool for businesses looking to get their stories in the press.

If you want to share your business news with a wider audience, it is important to understand the basics of public relations and have the right resources in place.

One of the key components to successful PR is planning. Before you begin crafting press releases, it’s important to develop an overarching strategy for marketing your company. Who is your audience, and what are they looking for? Once you incorporate this in your marketing plan, you are ready to write and share stories about your company and sector with the media so you can connect with your target audience.

In 2023 it's easy to get your business stories in the press with the help of new software that is designed for SMEs.

With the right combination of tech, a robust strategy and dedication, your SME can gain invaluable publicity by sharing stories about your business.

Companies such as JournoLink offers comprehensive PR software designed to help SMEs create customized press releases, leverage media connections, and track the success of their campaigns. It’s a great way for small businesses to maximise their exposure and get their stories out to the public.

It’s essential to have a strong media outreach strategy if you want to share business stories in the press. Companies such as JournoLink can help you identify key contacts and news outlets that are most likely to be interested in your story.

Using PR software to get publicity for small businesses is incredibly simple. Once you have your marketing strategy in place, you can create a profile to write a press release about your business. You can even add a range of supporting media, such as images and links, to help draw attention to your story. With the platform’s intuitive interface, users can easily customise their press releases to meet their specific needs. Additionally, the platform offers a step-by-step guide to crafting well-written press releases that will capture the attention of your audience.

Once you've written your press release, you can distribute it to the press with a few clicks of your mouse. You can even target journalists, bloggers and broadcasters who write about your industry.

The great thing about JournoLink is that it's designed for SMEs. Unlike traditional press releases, it's quick and easy to use, and it only costs a fraction of the price. Plus, it comes with a range of helpful features like analytics, and the ability to select regions and sectors, and you can receive requests directly in your inbox.

Getting your business stories in the press in 2023 doesn't have to be complicated. With the help of powerful press release software, you can quickly and easily craft and distribute press releases that will get your business the recognition it deserves.

No matter what kind of business story you’re looking to tell, JournoLink has you covered. Sign up here to explore for free.