React to changes in your media reach far more quickly and readily than before with our brand new Reach analytics.
Deep in the heart of the JournoLink platform is a suite of tools to analyse your media activity's impact. We wanted to refocus this feature to bring it front and centre of your JournoLink experience and expand it to give you more - and deeper - information about your media activity.
Having this information at the tip of your fingers will allow you to react to changes in your media reach far more quickly and readily than before.
Your media reach is critical to understanding the effectiveness of your media strategy.
Here you can analyse all your media activity and understand how your choices influence your position within the media.
Our brand new suite of tools allows you to track visits and activity surrounding your press releases from anonymous internet users (Views) and JournoLink-recognised journalists (Verified views).
Your press releases will now benefit from an even more in-depth set of analytics to allow you to understand the reception of your story across the media.
When reporting on the views received on your press releases, we've now created a robust bot-detection system to filter out any script visits to your press release. You can now have confidence that the numbers we show represent real human visitors and journalists.
Additionally, we now provide far more in-depth insights into how visitors interact with your custom press room, allowing you to surface important media contacts or brand assets to aid in your overall media strategy. We are able to report on which pages of your press room are most visited and when those visits occur, allowing you to see how your media campaigns influence overall awareness of your brand.
Breathe new life into your media lists, understand your list contacts more fully, know which contacts are stale, active or unsubscribed; easily manage all your contacts from our brand new interface.
With so many improvements to our analytics platform, you'll now have the support and confidence to react to changes in the reception of your media strategy, influencing your future press releases, your press room and the contacts on your media lists.