If you haven't planned your Christmas PR yet, there is still time. To help you get started, we have some suggestions on how you can still get your news shared during the festive period
Christmas is just around the corner and many small business owners may be worried they’ve left it too late to promote their business over the festive period. It is true that the monthly and some weekly publications will have already completed and possibly published their Christmas content, as they tend to work months in advance.
However, if you haven’t started your Christmas PR yet don’t panic as there is still time. Some weekly and online publications will still be looking for stories and products. So act fast and take a look at a few of our festive suggestions below.
Christmas Gift Guides
Gift Guides are a brilliant way to promote your product or service at Christmas. Many online publications and bloggers will still be looking for businesses to contribute.
When pitching your product to a gift guide you need to make sure you provide the journalist or blogger with all the necessary information, including a description, price, stockist, website link and high res images.
Trending News Stories
In the lead up to Christmas, there will be many trending news stories on which you can piggyback i.e. Black Friday, loneliness at Christmas or money-saving hacks.
Have a look at the current news and think about how your business relates. Journalists are intrigued by press releases which can add value to pre-existing stories.
Do Something Different
Journalists receive hundreds of email pitches and press releases a day which increases around the festive period, so you need to make your business stand out from the crowd.
Maybe you’re working with a charity to ensure no one goes hungry this Christmas. Explain to the journalist your motives for helping out and help them to create a great story for their readers. Personal stories are a great way to catch the journalist's attention, as PR doesn’t always need to be about your business.
Christmas is a time for indulgence, yet post-Christmas is a time for resolutions. Once you’ve completed your Christmas PR plan it is important to think about the New Year. Journalists will be looking for businesses to contribute to New Year's resolution features. For example, health and fitness products, New Year offers, alcohol-free beverages for Dry January, detox trips, weight loss stories and more.
For help with your business PR contact firstname.lastname@example.org