Business Tips
JournoLink sharing tips on where to find media requests and how to respond to them
Responding to a media request is the easiest way for a business to achieve PR coverage.
Without case studies and third party opinions and good images, journalists’ articles are going nowhere. Quite simply they need businesses to talk to as they are planning and writing their articles. The better the third party input and images, the more chance they have of winning the approval of their editor, and being used. If they aren’t used, they quickly lose their standing as a journalists, and potentially their job.
Even more so, freelance journalist. They aren’t employed and rely on their articles being taken by newspapers and magazines.
The ‘request’ is simply that.
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For example recent requests through JournoLink have been:
“Do you travel for business? What has changed”….Freelancer
“Looking to chat you young people working from home who haven’t met their colleagues”….Daily Mail
“Urgent…Looking for comment or recommendations for best UK beaches”… Mother and Baby Magazine
“What are the hottest wedding trends right now?”….Daily Telegraph
They can be as mixed as that and are frequently lifestyle request rather than specifically relating just to a business sector.
Journalists use three main routes to find businesses
The journalist wants to know three things
If you don’t leave your details…you will lose the opportunity.
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Responding quickly is important too. Even though a journalist might say that they have a deadline several days later, they will often take the first one or two respondents.
And if they do make contact, take the call there and then. Don’t risk them just moving to the next on the list.
For more help with your PR contact sales@journolink.com
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