Health & Social Care New plans launched with free sector-specific training Learn more

Business Tips

PR agency vs DIY PR: What is best for a small business? [Infographic]

When it comes to PR, you have two options for your small business: A PR agency or a DIY PR strategy. We did the comparison for you in an infographic.

For many small businesses, PR is not a priority. The main reason for that is the lack of time, resources and obviously, expertise. For those reasons, lots of business hesitate between calling on a PR agency and doing their PR themselves. Here is an infographic that could help you take a decision.

If you want more detailed information, read our previous article about the pros and cons of a PR agency and DIY PR.

Remember that PR could considerably boost the notoriety and the recognition of your business so it needs to be part of your marketing plan. Don't be afraid, DIY PR is perfectly manageable if you use the right tools and if you do some researches online. In a previous blog, we have listed the 10 best PR tools for small businesses

If you would like to hear more of our business tips or would like more information about how you can get more media coverage for your business, sign up to our newsletter here.

Written by: Julie Cocquerelle, Marketing Executive

Julie has recently joined the team, and has a background in marketing and PR.


Use JournoLink to get your stories in the press

Easy-to-use, easy-to-learn publicity software built for small businesses.

We hope you enjoy reading our PR resources!

Want to see how JournoLink's PR software can create publicity for your business?

Book a demo