The headline of your press release is absolutely essential if you expect it to be read. Here are some tips to help you create a great headline and maximize your changes of coverage.
When writing a blog post, creating an emailing campaign, posting on social media, the rule No. 1 is always to pay a particular attention to the headline or title. This is a requirement if you want your content to be read. A press release is no exception to the rule. Read this infographic on how to improve the open rate of your press release headline.
When writing a press release, you should always write the headline at the end as it is the most important thing you should focus on. Once your content is written, it is always easier to get a good idea of what's going to work better. That's how you improve the open rate of your press release headline.
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Written by: Julie Cocquerelle, Marketing Executive
Julie has recently joined the team, and has a background in marketing and PR.