To be successful with your PR strategy, you need to plan ahead. Have you prepared your messages for your audiences? Have you checked a calendar? Here is a checklist to ensure your PR plan is ready.
A PR strategy, like any marketing channel, needs to be prepared early. You need to define your audiences, your messages according to what will happen in your business and, even more importantly, according to what will happen in your industry. That's the only way you can expect good results from your campaign. You are not sure if your PR plan is ready? We have prepared for you a PR checklist to help you.
Has your PR plan ticked all the boxes? Now you can start implementing it. If your stories are relevant to what's going on in your industry, you have good chances to get coverage. Don't hesitate to share the infographic on social media!
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Written By: Camilla Holroyd, Media Relations ExecutiveCamilla is the all-important portal between JournoLink's businesses and journalists; connecting them on a daily basis through press releases, Twitter engagements and editorial requests.
Easy-to-use, easy-to-learn publicity software built for small businesses.