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PR Software for SMEs
For a small business, the most affordable way to do PR is to do it yourself.
Good news, there are plenty of great affordable PR tools out there to help you with that.
There are multiple different options available when it comes to public relations. A lot of them are dependent on the size of your company and your budget. The first option is to use a PR agency, which can help your business get noticed. However, PR agencies are usually quite expensive and a lot of small businesses cannot afford to use their services.
Great tools do exist out there to help SMEs do DIY PR at an affordable price.
Here is a list of the best PR tools for small businesses
The very first thing that needs a good PR strategy needs is an action plan.
Public relations requires planning and organisation, and the ability to plan ahead.
You need to define which stories you want to share with bloggers and journalists. Are you launching a new product? Are you organising a big event? Prepare your calendar early so you have time to contact the media. Keep an eye on what is in the news; especially in relation to your industry, if a subject is trending, bloggers and journalists will be looking for stories in that sector.
Some great online tools can help you plan ahead:
Here are Some Press Release Tools for SMEs
The primary tool in PR is the press release. In contrast to an advert that is designed to reach your target audience, a press release is to be shared with journalists. Unless you have prior experience most small companies do not know how to format a press release or a list of journalists in their contacts. This is where PR tools come in handy.
Custom Designed PR tools:
Pricing starts at just £50 per month, but with no long-term tie-ins.
Social Media Management Tools
Social media plays a major part in any great PR strategy, as it allows your business to connect with your target audience. You can tell share stories about your business and directly engage with existing and potential customers.
But managing different social media accounts can be exhausting; this is where social media management tools come in.
Use any of these tools to manage your social media channels
How to Monitor your PR Campaigns
If you want to evaluate your PR campaign, this means you need to monitor the results. If you use JournoLink, then you can track the number of journalists reached, views, potential audience, etc., with every press release that you send out.
But there are some other PR tools
- Google Alert: If you have a Google account, you can use this service for free. If you set up some keywords like the name of your company or your products/services, the tool will track them and send the results of its search directly to your Google inbox.
- Mention: Mention is similar to Google Alerts, as this platform tracks your keywords on the web and on social media. It provides analytics and up-to-date insights for your business. The first plan is worth $29 per month for the basic features
Learn more about how PR can grow your business. Contact the JournoLink team on email@example.com