Resources

4 figures to convince you to do PR [Infographic]

PR is often left out in favour of some traditional advertising channels. However, it should be part of your marketing mix. Here are 4 figures that should convince you to do PR.

When it comes to business promotion, many marketers turn directly to advertising channels. PR is too often left behind for different reasons, a lack of knowledge, a negative perception, a lack of time or even a lack of interest. Yet, PR could be a great lever for your marketing mix. Brand reputation, brand awareness, SEO, PR can help to improve all of them. Still not convinced? Here are 5 figures that should convince you to do PR.



As most of the traditional advertising formats are less and less effective, marketers should focus more and more on building a good reputation. Recommendations remain the most trusted form of communication. Getting some from trusted websites or newspapers is a great way to encourage the word-of-mouth and to increase your sales. PR can help with that.


If you would like to hear more of our business tips or would like more information about how you can get more media coverage for your business, sign up to our newsletter here.


Written by: Julie Cocquerelle, Marketing Executive

Julie has recently joined the team, and has a background in marketing and PR.


Use JournoLink to get your stories in the press

Easy-to-use, easy-to-learn publicity software built for small businesses.

We hope you enjoy reading our PR resources!

Want to see how JournoLink's PR software can create publicity for your business?

Book a demo