PR is often left out in favour of some traditional advertising channels. However, it should be part of your marketing mix. Here are 4 figures that should convince you to do PR.
When it comes to business promotion, many marketers turn directly to advertising channels. PR is too often left behind for different reasons, a lack of knowledge, a negative perception, a lack of time or even a lack of interest. Yet, PR could be a great lever for your marketing mix. Brand reputation, brand awareness, SEO, PR can help to improve all of them. Still not convinced? Here are 5 figures that should convince you to do PR.
As most of the traditional advertising formats are less and less effective, marketers should focus more and more on building a good reputation. Recommendations remain the most trusted form of communication. Getting some from trusted websites or newspapers is a great way to encourage the word-of-mouth and to increase your sales. PR can help with that.
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Written by: Julie Cocquerelle, Marketing Executive
Julie has recently joined the team, and has a background in marketing and PR.