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Business Tips
It is important to sometimes reflect back on how much social media truly has helped changed our world and as such the world of Public Relations, in terms of press releases and communication.
We are all very much big fans of social media here at JournoLink although it's been a while since we discussed the subject on our blog. It is important to sometimes reflect back on how much social media truly has helped changed our world and as such the world of Public Relations.
Press Releases
Creating a press release is very much the essence of public relations, created more than a 100 years ago now, it has since had amendments to adapt to modern times. The rise of the internet has seen the press release incorporate more features to it to make it more innovative such as integrating links to support images and audio. We’ve also seen the creation of specific social media press releases which connects online media to social networks. One thing is for certain, we are still using the same press release template from the beginning and the question is now how can we use the social media evolution to distribute it? PR professionals are immersing themselves with the different channels that are out there for example sending clients to a custom landing page or by using Twitter. Looking to the future and the evolution of social media it is expected there will be an increase in specific types of press releases such as; shorter and more concise press releases and those that use video formats.
If we think about it, press releases thrive on social media,
the ability to share and interact with them has increased their exposure and
transformed in a positive way.
Communication
Due to the social media evolution it has become a whole lot easier to keep
informed and connected with those important to you, keeping the essence of
forming relationships at the heart of PR. Twitter has really helped to bridge
the gap between consumers and businesses, journalists and a business and the
brand and its clients. Never before have people been closer. With more people having a
‘voice’ on social media sites it means that businesses are more engaging and
are able to respond quicker to issues customers may have. Clients appreciate
this ‘real-time’ response and create a stronger trust in a company or brand. The
evolution of social media in the terms of communication isn’t just between a brand
and its consumers but between PR professionals as well. Twitter, LinkedIn and
so on are helping PR professionals share their own knowledge which really helps
anyone who is seeking advice on a particular subject. Without the evolution of
social media we wouldn’t have hashtags such as #PRTips constantly circulating
our Twitter accounts containing such great advice!
With all this in mind, we must feel grateful for the evolution of social media as it has really worked out in our favour. It is certainly an advancement that will continue to grow, so we should all make the most of it and look forward to what’s to come next.
Written By: Claire Eggleshaw Redoutet, Marketing Intern
Claire is our blog and enewsletter editor, she fundamentally helps us maintain the more social media aspect of JournoLink. As a new member of the team, she hopes to gain experience whilst also helping us connect to the wider public.
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