On the 14th February, Valentines Day always has journalists looking for good small business news stories of how to woo our loved ones. Whether its racy greetings cards, hand made special chocolates (sugar free of course), a special romantic evening, maybe a little bit of expensive jewellery, or something we can’t even contemplate, there’s always a journalist looking for copy. So its worth planning to get a press release out a week before, when the articles will be in their making. Look for something a bit edgy, something different that will grab the attention both of readers and journalists. Then get the headline sorted out, something that stands out, and fill out the main body of the press release with some captivating facts. Add an interesting photograph and press the send button.
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