Why PR isn't all about mainstream media
Businesses often make the mistake of targeting national and well-known publications only when running PR campaigns. Yet, there are sometimes easier and better opportunities in local and specialised publications.
How to cleverly use social media as part of your PR strategy
Social media marketing is now inevitable for a business. If some businesses struggle to see it's real value, at JournoLink we think it's one of the best tool to enhance your PR. Read our tips.
GDPR as a positive change for your PR
Many businesses are getting ready for the GDPR regulation coming up in May. If most of them are worried about it, it's actually quite positive for your PR. Read why here.
20 examples of great quotes for your press release
As businesses often struggle to construct impactful quotes, we've decided to put together a list of great examples from our customers.
How to write a press release to promote an event
Sending a press release to promote an event you're about to run could help you get the attention of the media and of key influencers.
AI and 18 other PR trends you should look toward in 2018
2018 should be a fantastic year for your PR! To ensure you'll be successful, it's important to be up-to-date with the new trends. Here is a good overview.
3 PR case studies from 2017 to inspire your small business
We have looked back at 2017 to find some of the best and worse PR campaigns. We hope these case studies will inspire you for 2018!
How a ‘light stalk’ can help your small business PR
Journalists receive a multitude of emails every day from businesses trying to get coverage. If you want to stand out, you should do your research to get your email right.
How to get your product in a magazine gift guide
At Christmas, many publications traditionally publish their gift guide. Getting your product in one of them is a great way to boost your sales.
2017 PR Assessment: What should you do better in 2018
Have you been successful with your PR in 2017? It's time to assess your strategy and the outcomes of your efforts.