Advertising Vs PR. What is the difference?
Advertising and Public Relations have the capacity to go hand-in-hand when used by companies as part of their marketing strategy in their attempts to achieve their business goals. However, PR and advertising are in fact two different practices. In this article, the two disciplines will be dissected, with a look at their differences, advantages and drawbacks, and examine when organisations would look to implement them as part of their business strategy.
7 Ideas of Press Releases to send in March
Looking for ideas of press releases to send in March? Increase your chances of press coverage for your business with these 7 ideas of PR campaigns we've listed.
7 Ideas of Press Releases to Send in February
Looking for ideas of press releases for February? Increase your chances of press coverage with these 7 ideas of PR campaigns we've listed.
Give your PR a Health Check this January
Take a read before you write your To Do Lists this January, with this ‘PR Health Check’ getting you and your small business ready to start raising brand awareness throughout the new year.
How can Small Business Saturday help your small business?
JournoLink's top tips on how best to use Small Business Saturday to promote your small business
How can PR support your SEO strategy?
How can PR effectively support your SEO strategy? Maybe you have never asked before. However, they can work together. We explain why here.
JournoLink 3.0: We've upgraded the platform!
The New JournoLink is here! After almost 4 years helping businesses like yours improve their exposure in the media, we've upgraded the platform. Find out what's new here.
How PR can increase your traffic tenfold
PR is an excellent way to increase your web traffic and if done well. Read our blog to find out why it is so useful for increasing the number of visitors on your website and driving engagement.
Want PR to grab your audience? Use Storytelling
All marketers hear about storytelling on a daily basis. On the contrary, PR is too often described as an old-fashion discipline, outdated by the new digital trends. But actually, storytelling is the very essence of PR.
Why PR is more than another press release
A good press campaign means a lot more than writing a press release. Join Nine Media Training and JournoLink for a one day PR masterclass that will teach you what makes a story in the eyes of a journalist.