Why story telling is so important in PR
We are really good at story telling. Most of us have done it with our own kids, nephews and nieces, really successfully, and have landed impressive images with active minds.
Why being part of the news in PR is better than trying to set the news
Journalists set the news agenda, not businesses. Sure, the journalists need the news angles, but they decide what is going to be written and broadcast. Which is why ‘news’ becomes what we are talking about, rather than what we are thinking
Why people won’t listen to you in PR until you’ve listened to them
We all remember the Green Cross Code: Think; Stop; Look and listen; Wait; Look and listen again; Arrive alive. Why do we remember it. Well, simple really. We wanted to live. And that’s exactly the approach you need to take in your PR too.
How you get your specific product covered in the titles that cover your sector
Many businesses just focus on getting into two or three trade titles as they are the ones that they read. But don’t just limit your reach to these. Most coverage people receive isn’t even solely related to their business sector. Often it’s part of a more general interest story that a journalist is writing in line with current news trends.
3 Ways Freelancers and Small PR Agencies Can Punch Above Their Weight
The number of small agencies and Freelancers involved in PR is growing all the time, and all are under pressure to deliver a quality service against their bigger competitors. Here are 3 ways the small agencies can punch well above their weight.
5 Reasons Why Old Media Is As Important As New Media
In the rush to adopt New Media some overlook the traditional media, but here are 5 reasons you shouldn't forget traditional media.
The passion that drove us to make small PR Agencies smile
I suppose it’s something we have all come resigned to. The lower down the food chain you get the harder it is to feed. Which is what set us on the journey to build an online platform that would help small businesses have a fair crack at the table when it comes to PR.
Why collaboration is key in levelling the playing field for small business PR
Any small business knows it. Trying to compete with the big business round the corner is like trying to get Brexit done. It’s never ending and there’s always someone there with a bigger ego scuppering your efforts. They might be bigger, but that’s no reason why the cards should all be stacked against you.
The State of Newspapers in 2019
In 2019, many of us feel like newspapers are a thing of the past. But are they really? Who still read newspapers and where? What about the online news? We've investigated the state of Newspapers in 2019.
Your guide to using video in PR
Heather Baker, CEO TopLine Comms, wrote a very instructive blog on how to use video as part of your PR efforts. From news distribution to pitching a journalist or live-streamed event, learn how video can enhance your PR campaigns.