Consistency is key to building trust in your brand
How to brand yourself consistently throughout campaign stages, build trust with your audience and maintain the positive relationship. Presenting a Social Media presence that stands true to the connected audience.
How to paint the most important picture of your brand
What is your audience’s dramatic question? What problems can you be the solution to? Create through an innovative way and be the answer to those questions.
3 ways to attract journalists to your content when writing a press release
Top tips on attracting journalists to your content. Creating and executing a Press Release that is at optimal quality.
Small Business Saturday- Small Businesses response to Black Friday
Cynical lot these big businesses who think they can barge into the Christmas wallets before the backbone small businesses in the high street have a chance to prove that localness and service actually counts for more than a scrap in a queue, a mass market product and a fight to get a refund when it goes wrong.
Journolink partner with the Prince's Trust Scotland
As part of the programme of initiatives for Small Business Saturday, The Prince’s Trust Scotland is working with Journolink to provide help to young businesses in Scotland to promote their success stories.
10 words to avoid using when writing a press release
10 Words to avoid using when writing a press release.
Getting your press release to the top of the pile
“I just created a press release to advertise my business, but it hasn’t made a difference or got me anywhere. I thought creating a press release was a great way to advertise. How do I get editors using my press releases!”