How to pitch to a journalist and their crowded inbox
From personalisation to a killer headline, here are some helpful tips on catching a journalist’s attention and ensuring they avoid the delete button.
What these 4 PR case studies can teach you as a small business
Ever wondered what PR strategies other businesses have used to gain exposure on a particular product launch or an important issue? Here are 4 successful PR case studies, why they were effective and how you can learn from them for your small business.
7 valuable tips we learnt at Journo Question Time
With journalists from BBC Business News, The Times, Business Matters, The Fintech Times speaking on the panel, and over 30 small businesses armed with a variety of PR questions, we found 7 creative ways to grab a journalist’s attention when sharing content...
Kick off your PR on Micro Biz Matters Day 2016
JournoLink is supporting the second annual Micro Biz Matters Day, celebrating the UK’s emerging micro businesses and helping them to take their business to new heights in 2016. As PR sponsor of the event and Micro Biz champion, we wanted to give you and your Micro Business 8 key tips to help you on your PR journey in 2016. Happy #MicroBizMattersDay!
8 reasons why the UK needs your micro business
8 fact-driven reasons why the UK needs its army of entrepreneurs and micro business owners
5 ways to rock your PR on Cyber Monday
Cyber Monday will see a frenzy of commercial activity on line. Last year saw sales topping £700m in the UK with 267,370 logging on for on line deals by 6pm according to shopping tracker PCA . Invented in 2005 by the National Retail Federation of America to encourage on line sales after Thanksgiving Friday, it grew there year on year and within 5 years had become the biggest on line shopping day in the year.
How to Make the Most of Cyber Monday in your PR strategy
Cyber Monday is set to be huge this year. With over £700 million spent during last year’s event, businesses are rightly looking at how to get the most out of consumers and boost those sales. PR can help.
Unleash the power of a press release
Every business can benefit from writing a press release. Journalists need to know your business exists and press releases are a great way to get that exposure your business needs.
3 best pieces of PR advice for your small business
All small business owners know the feeling. Am I going to land that sale today, and am I ever going to get paid for it? If not, where is next month’s salary bill going to come from? It is a constant battle of cash in, cash out, filling in forms, and of self-belief. So, where in that mix is PR?
Writing a Press Release: The Do’s and Don’ts
Writing a press release made simple with these do's and dont's...