5 online tools to help you with your PR
Many of our businesses tell us that the hardest step in starting their PR journey is writing their first press release. Structuring their headline, sourcing images and even that first glimmer of inspiration are all hurdles, but thankfully you don’t have to go it alone. There are many online tools out there to help you and they’re much easier to use than you think. Let us tell you how…
Here's how to gain coverage without using your success story
Although a success story is a great way to gain coverage for your small business, it's not your only approach. Talking about the problems you've faced while starting up is a road less travelled when it comes to pitching to a journalist and could make you and your business stand out. By holding up your hands and showing that not everything comes easy, you can create an interesting case study as well as sharing your advice with others.
PR Case study: What two of our successful startups can teach you
Tet Kofi caught up with two JournoLink clients this week to collect their insights on PR and how it helps their business grow. They comment on how they manage their own PR, the mind-set you need to have and the thorny issue of measuring output.
How to get PR for your small business in 2016
Getting great PR as a small business requires skills very similar to those we use in social networking and party situations. It’s not rocket science, we all have those skills, we just need to remember what they are.
We've been named one of the most disruptive British businesses in 2016!
Since the day we launched, JournoLink has been working towards evolving the way the PR industry works. Last night, at the Everline Future 50 awards, this movement was recognised as we were named one of the most disruptive British businesses in 2016.
Guest Blog: How to tell the story of your business as a female entrepreneur
Why do we struggle with getting our message across in a clear, concise and well-communicated presentation? How can we share our story with other business owners?
PR Tip: How to successfully respond to an editorial request
Editorial requests are a great first step to building a relationship with a journalist, it is the only time they’ll come to you looking for content. However, in order to make the most out of this opportunity you need to be as helpful as possible in your response without overloading them with information. Here are our PR tips to successfully respond to an editorial request.
5 reasons to use statistics when writing a press release
So whether you're releasing a survey unique to your company or commenting on a recent news story, these numbers and figures will grab the journalist's and ultimately, the reader’s attention. So here are five reasons to use statistics when writing a press release.
4 easy steps to 'Do it Yourself' PR
So what’s the secret to going it alone and getting good value from 'Do It Yourself' PR? Let's start with the what, when, who and the how, and get you up-to-scratch on the latest tips.
Why you should be using PR as a marketing tool today
Small business owners often spend large amounts of money on marketing tools and strategies, but what if they were told that media success does not translate to widespread recognition or even business credibility?