The Basics of Marketing Yourself To Journalists Professionally
The basics of marketing yourself professionally to journalists are more or less the same, whether you respond to a Journo Request, meet them at a trade show or some other event. They are always looking for news, are time poor, and have lots of other opportunities in front of them. It is your job to market yourself to them, and make their job easier.
JournoLink's take on The Business Show 2016
We’ve always enjoyed the Business Show and all feel that this was the best one to date. There was lots of engaging personal talks, great networking and an all round buzzing atmosphere.
How to create and nurture a relationship with a journalist
So, how do you create and maintain a relationship with journalists and key media? It’s quite simple really; make their task to find small business news as simple as possible by providing them with all the information they need, and then some!
3 tips to grow your startup brand through PR
The struggle for startups is that they don’t have enough connections to start with and this causes a delay in reaching the people they are intended for. However with some hard work and useful tips along the way; a brand can reach its full potential and start to stand out from the crowd. Here are 3 tips that demonstrate why using PR can really help to get your startup brand going and get your foot in the door of the PR world.
How to increase the open-rate of the headline of your press release
If only we could invent ‘Harry Potter-like’ tools to make a headline lift from the page and hit the reader between the eyes, life would be so much easier, wouldn’t it? As it is, we have to rely on the words to do the work all on their own. So here’s a five-point plan to create that winning headline for your next press release.
How to build a relationship with journalists
At JournoLink we deal with media and journalists’ requests all the time. I’m adding my experience in broadcast journalism and newspaper publishing to this, to give you these five steps to building your relationship with the media and journalists.
How to be mindful with your online brand persona on social
Here are four great PR tips your business can start implementing today to improve your online brand persona, and your social media presence all at once.
How to effectively use social media to boost your PR
Learning how to use social media to boost your PR is all about making the most of the resources that are already out there. Twitter is the well-established go-to place for journalists and small businesses alike – so developing your twitter presence should always be a priority. Here are 3 ways you can easily and effectively improve your twitter presence...
Everything you need to know on writing press releases
Is it a sales document, a blog post, a puff story about their business? What should it contain and how should it be written? Drawing on my experience as a journalist, the following article explains what I need to see in a press release to get me excited and give you a chance of being covered.
4 reasons to invest in PR for your small business
Four great reasons why you should start putting PR at the forefront of your business goals and see what a difference press coverage can make to your small business growth.