The dos and the don’ts in responding to media requests
Media requests, editorial requests, PR requests, #JournoRequests – it doesn’t matter what you call them, they’re are a fantastic way to engage with journalists, responding directly to queries they have posted. However, many businesses can fall short by making common mistakes in their response.
How to create a 2021 PR strategy for your small business
Although the idea of PR is intriguing to many business owners it is rarely found at the top of their to-do list. This is often due to the fact they have very little time to take on the task. However, when planned properly, PR can become a task which fits easily into the running of a business.
Make your Press Release shine with just the right image
Using an attention grabbing image is a good way to help get your Press Release noticed. We've recently been working on ways to help you maximise your impact.
See your press release in a whole new light
The team have been busy once again working on making your PR even easier. This week, we're giving you more visibility on your press release, before you even send it!
Why journalists are an entrepreneur’s best friend ... especially now
November is the month, with the annual Global Entrepreneurship Week in the middle, for entrepreneurs to make the most of the focus on business growth.
How to get the timing right for press releases to hit the spot
PR is ‘earned’ media. It should never be looked at as being free advertising that a journalist will happily give you, but rather you have to work hard at giving the journalists not just what they want but giving it to them at the right time too.
Great examples of press release headlines
It’s no secret that headlines are the most difficult part of a press release to get right. With very few words to capture the attention of a journalist and summarise your entire pitch, it’s no wonder many are left asking the question “What makes a good press release headline?”
How to craft a great headline for my press release
The best example, and the one that will be referred to on more or less every PR course is ‘Man bites Dog’, as opposed, of course, to ‘Dog bites Man’.
Creating press releases just got smoother
The team have been busy over the past couple of weeks improving the way press releases are authored, scheduled and published and we're excited to now be able to share this with you.
Why positive PR is a prerequisite of our economic recovery
At the time of the last economic crisis in 2008 my daily frustration was journalists telling me that they were hearing no SME good news stories, so assumed that there were none. At the very same time businesses were telling me that they were doing great things to battle their way through, but had no idea, and certainly no real budget, to get their successes in front of those responsible for the words in the columns of the news titles.