How to craft a great headline for my press release
The best example, and the one that will be referred to on more or less every PR course is ‘Man bites Dog’, as opposed, of course, to ‘Dog bites Man’.
Creating press releases just got smoother
The team have been busy over the past couple of weeks improving the way press releases are authored, scheduled and published and we're excited to now be able to share this with you.
Why positive PR is a prerequisite of our economic recovery
At the time of the last economic crisis in 2008 my daily frustration was journalists telling me that they were hearing no SME good news stories, so assumed that there were none. At the very same time businesses were telling me that they were doing great things to battle their way through, but had no idea, and certainly no real budget, to get their successes in front of those responsible for the words in the columns of the news titles.
New design for the Distribute page
We've spent the past week launching a new design for the Distribute page that's easier and more dynamic to navigate, as well as putting more information at your fingertips.
The three little phrases GUARANTEED to get you out of interview trouble
It’s ten years since I was facing challenging interviews defending a brand and sector that wasn’t exactly at the top on anyone’s Christmas card list.
How many PR brands do you think you have? You'll be surprised!
As most business owners what their brand is and they will usually give you a simple answer. The name on the business card. One simple brand name. So you think you just have one brand. Wrong!! You have three, And each has it’s own story you can use in winning good PR.
Why story telling is so important in PR
We are really good at story telling. Most of us have done it with our own kids, nephews and nieces, really successfully, and have landed impressive images with active minds.
Why being part of the news in PR is better than trying to set the news
Journalists set the news agenda, not businesses. Sure, the journalists need the news angles, but they decide what is going to be written and broadcast. Which is why ‘news’ becomes what we are talking about, rather than what we are thinking
Why people won’t listen to you in PR until you’ve listened to them
We all remember the Green Cross Code: Think; Stop; Look and listen; Wait; Look and listen again; Arrive alive. Why do we remember it. Well, simple really. We wanted to live. And that’s exactly the approach you need to take in your PR too.
How you get your specific product covered in the titles that cover your sector
Many businesses just focus on getting into two or three trade titles as they are the ones that they read. But don’t just limit your reach to these. Most coverage people receive isn’t even solely related to their business sector. Often it’s part of a more general interest story that a journalist is writing in line with current news trends.