Resources
Your guide to using video in PR
Heather Baker, CEO TopLine Comms, wrote a very instructive blog on how to use video as part of your PR efforts. From news distribution to pitching a journalist or live-streamed event, learn how video can enhance your PR campaigns.
6 Top Tips for Running a Successful Press Event
Kate O’Sullivan, the Managing Director of the PR agency ADPR wrote for us a piece on how to run a successful press event. In this blog, she shares great tips to attract journalists, and ensure the event has a great PR impact for your business.
How to use storytelling as an effective PR strategy
We've all heard about storytelling and how important it is for customer engagement. Storytelling is also essential for your PR.
Why is it Important to Have High-Quality PR Content
In the digital era, it's more than ever important to focus on producing high quality PR content to stand out from the crowd. Follow our guest blogger's top tips.
Case study: 5 ways I work with influencers in the 40+ fashion market
Working with influencers has become essential for businesses, especially in the fashion industry. Depending on your target audience, you need to adapt your strategy. Our guest blogger, Jacynth, share her experience here.
Similarities and differences between bloggers and journalists that all businesses should know
A guide to similarities and differences between bloggers and journalists that all businesses should know when building relationships.
What is PR?
PR is too often misunderstood. For this reason, many businesses simply don't do PR at all. To avoid this situation you need to understand what PR is. Our guest blogger Emma Speirs explains it here.
The Conflicting Worlds Of Authenticity, Business And PR
Nicola Millington from FP Comms provides her tips on how to balance the conflict between authenticity, business and PR
How to prevent HR from becoming a PR nightmare
The actions of the HR department can have an influence on how a company is perceived from the outside. The history has taught us that these actions are more likely to be HR mistakes which will often turn into full-fashioned PR nightmares.
You've got media coverage, now what?
You’ve worked hard to create and write a story, securing the all-important quotes, sourcing quality photos and diligently contacting the media. Journalists have picked up your story and you are thrilled. But don’t crack open the champers just yet. After getting media coverage, you still have work to do.
4 skills & qualities learnt at JournoLink
Jez came for work experience at JournoLink to learn more about PR and startups. The work experience gave him an insight into the business world and what top skills and qualities help to form us at JournoLink.
If I said PR was easy, would you believe me?
Nicola Millington, Marketing Maven at FP Comms with 15 years’ experience of PR is here to inspire the growth of your business through great communications. These 3 core tips will make you successful in connecting with journalists, bloggers, vloggers and other media in a meaningful way.
Guest Blog: How not to be a PR disaster as a business leader
Most of the biggest PR disasters that happened in recent years will serve as teaching materials for the upcoming generations of leaders. There are several crucial lessons each future leader needs to learn about handling PR disasters if they want to avoid getting the label bad leader permanently stuck to their name.
Guest Blog: How to tell the story of your business as a female entrepreneur
Why do we struggle with getting our message across in a clear, concise and well-communicated presentation? How can we share our story with other business owners?
Guest Post: How My Blog Became My Business
Anyone can start writing a blog, but how can you turn it into a kick-starter for your small business? Our guest blogger Charlotte Moore explains how passion for for blogging became a business.
Guest Blog: 5 Tips to Make Your Blog More Socially Shareable
We have got 5 easy tips to make your blog more socially shareable that you can start putting into action immediately, from Tech Guru Kerry Butters. Your blog and your business will get the exposure they deserve.
