Why journalists are an entrepreneur’s best friend ... especially now
November is the month, with the annual Global Entrepreneurship Week in the middle, for entrepreneurs to make the most of the focus on business growth.
How to get the timing right for press releases to hit the spot
PR is ‘earned’ media. It should never be looked at as being free advertising that a journalist will happily give you, but rather you have to work hard at giving the journalists not just what they want but giving it to them at the right time too.
Great examples of press release headlines
It’s no secret that headlines are the most difficult part of a press release to get right. With very few words to capture the attention of a journalist and summarise your entire pitch, it’s no wonder many are left asking the question “What makes a good press release headline?”
How to craft a great headline for my press release
The best example, and the one that will be referred to on more or less every PR course is ‘Man bites Dog’, as opposed, of course, to ‘Dog bites Man’.
Why positive PR is a prerequisite of our economic recovery
At the time of the last economic crisis in 2008 my daily frustration was journalists telling me that they were hearing no SME good news stories, so assumed that there were none. At the very same time businesses were telling me that they were doing great things to battle their way through, but had no idea, and certainly no real budget, to get their successes in front of those responsible for the words in the columns of the news titles.
The three little phrases GUARANTEED to get you out of interview trouble
It’s ten years since I was facing challenging interviews defending a brand and sector that wasn’t exactly at the top on anyone’s Christmas card list.
How many PR brands do you think you have? You'll be surprised!
As most business owners what their brand is and they will usually give you a simple answer. The name on the business card. One simple brand name. So you think you just have one brand. Wrong!! You have three, And each has it’s own story you can use in winning good PR.
Why story telling is so important in PR
We are really good at story telling. Most of us have done it with our own kids, nephews and nieces, really successfully, and have landed impressive images with active minds.
Why being part of the news in PR is better than trying to set the news
Journalists set the news agenda, not businesses. Sure, the journalists need the news angles, but they decide what is going to be written and broadcast. Which is why ‘news’ becomes what we are talking about, rather than what we are thinking
Why people won’t listen to you in PR until you’ve listened to them
We all remember the Green Cross Code: Think; Stop; Look and listen; Wait; Look and listen again; Arrive alive. Why do we remember it. Well, simple really. We wanted to live. And that’s exactly the approach you need to take in your PR too.
How you get your specific product covered in the titles that cover your sector
Many businesses just focus on getting into two or three trade titles as they are the ones that they read. But don’t just limit your reach to these. Most coverage people receive isn’t even solely related to their business sector. Often it’s part of a more general interest story that a journalist is writing in line with current news trends.
5 Reasons Why Old Media Is As Important As New Media
In the rush to adopt New Media some overlook the traditional media, but here are 5 reasons you shouldn't forget traditional media.
Why collaboration is key in levelling the playing field for small business PR
Any small business knows it. Trying to compete with the big business round the corner is like trying to get Brexit done. It’s never ending and there’s always someone there with a bigger ego scuppering your efforts. They might be bigger, but that’s no reason why the cards should all be stacked against you.
The State of Newspapers in 2019
In 2019, many of us feel like newspapers are a thing of the past. But are they really? Who still read newspapers and where? What about the online news? We've investigated the state of Newspapers in 2019.
The Ultimate List of News Desk Email Addresses
We've put together the ultimate list of news desks email addresses of the national, regional and trade publications and radio stations in the UK. Download the list now.
Fake News Statistics - How Big is the Problem?
Fake news is BIG news. But just how big? We take a dive into fake news statistics and trends.
A press release is NOT an advert!
One of the most common mistakes businesses and organisations make when writing a press release is to make it very promotional, like a product description. But a press release is not an advert. Journalists are looking for stories, not products. Read why.
How we got a double page on the Telegraph by responding to a media request
Responding the media requests is one of the best and easiest ways to secure coverage for a business. We explain why and how to how with our examples of successful responses.