Why sustainability should be part of your PR
Sustainable businesses are more likely to get PR coverage. With COP26 on the horizon there is a real buzz in the media on showcasing the businesses that are taking the lead, and it presents a great opportunity for businesses to catch the eye of the journalists.
5 Ways your Media Room benefits Journalists and Others.
In a digital age success is often a function of the speed with which customers and the media can find credible information about you online. The media room on your website is critical for your SEO, Current information about you, is searchable by journalists, but is viewed by more than just journalists, and is a top brand and corporate promotional tool.
Why right now is the time for entrepreneurs and small businesses to hit the journalists….a FOUR POINT PLAN for businesses to follow.
Research that JournoLink did during lockdown highlighted that small businesses were more than twice as active in trying to get media coverage than they were pre lockdown, and that, interestingly, female entrepreneurs and freelancers accounted for around 60% of the activity. Leisure, health, food and drink, and retail were the sectors that were the busiest. As we now exit the Covid pandemic it is even more important that small businesses do all they can to promote their brands and share their re-emergence stories.
The dos and the don’ts in responding to media requests
Media requests, editorial requests, PR requests, #JournoRequests – it doesn’t matter what you call them, they’re are a fantastic way to engage with journalists, responding directly to queries they have posted. However, many businesses can fall short by making common mistakes in their response.
How to create a 2021 PR strategy for your small business
Although the idea of PR is intriguing to many business owners it is rarely found at the top of their to-do list. This is often due to the fact they have very little time to take on the task. However, when planned properly, PR can become a task which fits easily into the running of a business.
Why journalists are an entrepreneur’s best friend ... especially now
November is the month, with the annual Global Entrepreneurship Week in the middle, for entrepreneurs to make the most of the focus on business growth.
How to get the timing right for press releases to hit the spot
PR is ‘earned’ media. It should never be looked at as being free advertising that a journalist will happily give you, but rather you have to work hard at giving the journalists not just what they want but giving it to them at the right time too.
Great examples of press release headlines
It’s no secret that headlines are the most difficult part of a press release to get right. With very few words to capture the attention of a journalist and summarise your entire pitch, it’s no wonder many are left asking the question “What makes a good press release headline?”
How to craft a great headline for my press release
The best example, and the one that will be referred to on more or less every PR course is ‘Man bites Dog’, as opposed, of course, to ‘Dog bites Man’.
Why positive PR is a prerequisite of our economic recovery
At the time of the last economic crisis in 2008 my daily frustration was journalists telling me that they were hearing no SME good news stories, so assumed that there were none. At the very same time businesses were telling me that they were doing great things to battle their way through, but had no idea, and certainly no real budget, to get their successes in front of those responsible for the words in the columns of the news titles.
The three little phrases GUARANTEED to get you out of interview trouble
It’s ten years since I was facing challenging interviews defending a brand and sector that wasn’t exactly at the top on anyone’s Christmas card list.
How many PR brands do you think you have? You'll be surprised!
As most business owners what their brand is and they will usually give you a simple answer. The name on the business card. One simple brand name. So you think you just have one brand. Wrong!! You have three, And each has it’s own story you can use in winning good PR.
Why story telling is so important in PR
We are really good at story telling. Most of us have done it with our own kids, nephews and nieces, really successfully, and have landed impressive images with active minds.
Why being part of the news in PR is better than trying to set the news
Journalists set the news agenda, not businesses. Sure, the journalists need the news angles, but they decide what is going to be written and broadcast. Which is why ‘news’ becomes what we are talking about, rather than what we are thinking
Why people won’t listen to you in PR until you’ve listened to them
We all remember the Green Cross Code: Think; Stop; Look and listen; Wait; Look and listen again; Arrive alive. Why do we remember it. Well, simple really. We wanted to live. And that’s exactly the approach you need to take in your PR too.
How you get your specific product covered in the titles that cover your sector
Many businesses just focus on getting into two or three trade titles as they are the ones that they read. But don’t just limit your reach to these. Most coverage people receive isn’t even solely related to their business sector. Often it’s part of a more general interest story that a journalist is writing in line with current news trends.
5 Reasons Why Old Media Is As Important As New Media
In the rush to adopt New Media some overlook the traditional media, but here are 5 reasons you shouldn't forget traditional media.
Why collaboration is key in levelling the playing field for small business PR
Any small business knows it. Trying to compete with the big business round the corner is like trying to get Brexit done. It’s never ending and there’s always someone there with a bigger ego scuppering your efforts. They might be bigger, but that’s no reason why the cards should all be stacked against you.