What is Ella Vine Lingerie?
I’m Ella Vine and in May 2017 I started a luxury lingerie brand in London, also called Ella Vine, which is disrupting the lingerie market with its innovative products. We sell world’s first poppy suspenders and poppy stockings, which attach easily and quickly via poppers, replacing traditional fastening and making it easier for the user. This proves to be a hit among its customers who love them and who coined the term poppy suspenders.
When I started the business I had no money for marketing at all.
Why do you think PR is important?
PR is absolutely crucial for a business. If you don’t want to be a little business of the size of an average eBay seller, you need to get the word out there and have a presence in the media. There is no other way. Nothing else works so well for me as PR.
I have recently participated in my second fashion show and it was a great success. It was a catwalk at the prestigious Grand Opening of Miss Poland in the UK & NI 2018, in London. Once again, great PR for my company! Here is a video of the event: