December marks the anticipated holiday season and final month of the year. This is the perfect month for gaining revenue from consumers. So, make the most of the end of year buzz and shape up your PR!
As mentioned in why is it important to have high quality PR content, the demand of good quality PR is essential in differentiating your business from others.
You have a month left of 2017, so make sure your business is at its best for the New Year.
Anger Awareness Week
How do you manage anger in the workplace?
Anger Awareness Week falls on 1st - 7th December. This week should make you consider how your business handles anger management within the workplace.
So take the week to bring awareness on the causes, effects and ways to resolve anger by writing a press release about it.
World AIDS Day
World AIDS Day also falls on the 1st.
Everyone unites to fight against HIV and commemorate those that lost their lives from AIDS. It’s an important topic that needs to be discussed more often.
So take the time to talk about it! Is your business part of a dedicated charity? Or are you planning to do anything to bring awareness? – Journalists would want to know!
Small Business Saturday
Small Business Saturday is being held on 2nd December. It’s a fantastic chance for SMEs to get more exposure and revenue from consumers who are looking to shop from smaller local businesses.
So what are you doing to attract customers? Have you got a unique new recipe or product? Journalists will be on the lookout for smaller business trying to promote their brand and doing something specific for the occasion. If you're not convinced, read the article we wrote last year on how Small Business Saturday can help your small business.
World wildlife Conservation Day
World Wildlife Conservation Day is dedicated in building awareness of the movement to conserve the natural world and its inhabitant.
It falls on the 4th December this year.
Share your thoughts on World Wildlife Conservation. Is your business doing anything to help conserve the wildlife? Perhaps by getting involved in a charity or producing eco-friendly products.
Journalists will be keen to see how businesses are getting involved.
Human Rights Day
Human Rights Day is celebrated internationally on 10th December. It makes us reflect upon not only our own human rights, but to the rights (or lack thereof) of others.
Is your business doing anything to bring awareness? Or do you have anything to comment about Human Rights? Write a press release and let journalists know. They will be looking for businesses that are getting involved in bringing awareness.
Hanukkah (Chanukah) is 12th – 20th December and is often described as the Jewish festival of lights.
Is your business doing anything to celebrate Hanukah? Or are there any new recipes or products for Hanukah you would like to share?
Make sure to write a press release and let journalists know.
Ugly Christmas Sweater Day
Get in the holiday spirit! 15th December marks the anticipated ‘Ugly Christmas Sweater Day’.
Have you got your Christmas sweater yet?
If your business has created a Christmas sweater or if you have any gift substitutions related to this funny tradition, let journalists and bloggers know and rake in some consumers while you can.
23rd December marks Roots Day.
Where have you come from? Has your background influenced your business decisions?
Write a press release about your life experiences and your business establishment. In order to stand out from the crowd sharing your personal story can be very successful.
Let journalists know – they will already be on the lookout.
Christmas Day on the 25th is a goldmine for getting exposure.
Whether it is through recipes, or clothing, products or music – the list runs long.
We usually recommend to do this a few months in advance, but some online magazines and blogs may still be looking for content and gifts ideas to feature.
You could also think about the pre-Christmas period. If you're a fitness or food business for example, you probably have tips to share about the right programme of exercise and the right diet to adopt in January.
Business Weekly Awards
The deadline for the Business Weekly Awards is on the 31st!
Winning an award is one of the best ways for your business to get exposure. There’s categories from Start-Up of the Year, Graduate Business of the Year to Engineering Excellence.
Have you nominated your business yet?
Journalists will be on the lookout to hear what the winners or shortlisted candidates have to say – so if this is relevant to you then make sure you write a press release quickly.
Written by: Simran, PR & Marketing intern