Business Tips
Here is the list of the 30 journalists that every small business should follow and engage with as part of their digital PR strategy.
When launching your small business PR, you need to be highly visible online. Social media is a great way to share any news about your company such as product releases, awards, funding or new services or to write about a trending topic.
Twitter is a really useful platform to raise the visibility of your company and what you do. You can share your views and engage with journalists. Following journalists and bloggers who write about your industry is the first step. Then you can comment on their tweets and retweet them.
An easy way to do this is by creating Twitter lists of journalists who write about your sector, start-ups and small businesses. This allows you to keep updated on their latest news, and even see if they have put out any editorial requests, to which you can respond to.
Easy-to-use, easy-to-learn publicity software built for small businesses.
To get you started below we’ve created a list of small business journalists who we feel you need to know.
1. James Hurley @jameshurley
Enterprise Editor at The Times.
2. Matthew Caines @mattcaines
Editor of Telegraph Connect (Telegraph Small Business Connect and Better Business Connect)
3. Hajra Rahim @hajrarahim
Journalist at Telegraph Connect (Telegraph Small Business Connect and Better Business Connect)
4. Yessi Bello-Perez @yessibelloperez
Editor at UK Tech News (UKTN)
5. Peter Evans @peterevans10
Enterprise Editor at The Sunday Times.
6. Angelica Malin @jellymalin
Editor-in-Chief at About Time Magazine.
7. Hunter Ruthven @hunterruthven
Editor at Real Business and Business Advice.
8. Emma Sheppard @EmmalouSheppard
Freelance journalist with The Guardian.
9. Emma Haslett @emmahaslett
Assistant Editor at City AM.
10. Kate McGough @KateMcGough
Producer at BBC Breakfast and BBC Business.
11. Elizabeth Anderson @lizzyandersonuk
Money and Business Editor at the i newspaper.
12. Alison Coleman @alisonbcoleman
Forbes contributor and freelance writer.
13. Rebecca Jones @R_mjones
Online Editor for Business Matters, Not Ltd & Travelling for Business.
14. Praseeda Nair @notpraseeda
Editor at Growth Business.
15. Calum Macdonald @CalumAM
Broadcast Journalist at BBC Radio 5 live
16. Jon Card @joncard
Freelance journalist specialising in small business, enterprise and technology. Previously written for The Guardian and The Telegraph.
17. Lucy Douglas @lucydougtweets
Freelance journalist specialising in small business, health, beauty and travel. Previously written for The Guardian and Professional Beauty.
18. Amy Pay @YayAmyPay
Freelance journalist specialising in small business, travel and lifestyle. Previously written for The Guardian, Telegraph and Buzzed.
19. Lucie Mitchell @luciemitchell
Freelance journalist and editor specialising in small business and HR.
20. Rebecca Burn-Callander @sparky000
Freelance business journalist. Formerly Enterprise Editor at The Telegraph
21. Letitia Booty @LetitiaBooty
Special projects journalist at Real Business and Business Advice.
22. Megan Dunsby @meganstartups
Projects Editor at Startups.
23. Francois Badenhorst @FranBerBad
Business Editor at AccountingWEB.co.uk
24. Christian Annesley @annesleymedia
Freelance journalist. Previously written for UK Business Forums, BusinessZone and Computer Weekly.
25. Alicia Grimshaw @Alicia_Grimshaw
Deputy Editor at About Time Magazine.
26. Simon Caldwell @_SimonCaldwell
Business Journalist at Business Advice
27. Emma Featherstone@emfeatherstone
Freelance journalist (formerly Guardian Small Business Network)
28. Shané Schutte @ShaneSchutte
Senior Reporter at Real Business.
29. Hannah Smith @hannah_fran_
Freelance financial journalist and editor. Ad hoc producer for BBC Radio 5 Live.
30. Janet Murray @jan_murray
Host at Soulful PR business podcast, PR expert and freelance journalist. Previously written for The Guardian and Huffington Post.
By following journalists who write about your industry, or about new businesses and SMEs, you can see what they are interested in writing about. This gives you an in to start a conversation with them, if you feel that your business is a good fit for them.
If you need more advice, check out our blog on how to cleverly use social media as part of your PR strategy.
It will give you more tips on how to successfully market your business on social media.
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Easy-to-use, easy-to-learn publicity software built for small businesses.
For more help and advice on improving your PR contact the JournoLink team at sales@journolink.com
Easy-to-use, easy-to-learn publicity software built for small businesses.
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