For many small businesses, PR is not a priority. The main reason for that is the lack of time, resources and obviously, expertise. For those reasons, lots of business hesitate between calling on a PR agency and doing their PR themselves. Here is an infographic that could help you take a decision.
If you want more detailed information, read our previous article about the pros and cons of a PR agency and DIY PR.
Remember that PR could considerably boost the notoriety and the recognition of your business so it needs to be part of your marketing plan. Don't be afraid, DIY PR is perfectly manageable if you use the right tools and if you do some researches online. In a previous blog, we have listed the 10 best PR tools for small businesses
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Written by: Julie Cocquerelle, Marketing Executive
Julie has recently joined the team, and has a background in marketing and PR..