When it comes to business promotion, many marketers turn directly to advertising channels. PR is too often left behind for different reasons, a lack of knowledge, a negative perception, a lack of time or even a lack of interest. Yet, PR could be a great lever for your marketing mix. Brand reputation, brand awareness, SEO, PR can help to improve all of them. Still not convinced? Here are 5 figures that should convince you to do PR.
As most of the traditional advertising formats are less and less effective, marketers should focus more and more on building a good reputation. Recommendations remain the most trusted form of communication. Getting some from trusted websites or newspapers is a great way to encourage the word-of-mouth and to increase your sales. PR can help with that.
If you would like to hear more of our business tips or would like more information about how you can get more media coverage for your business, sign up to our newsletter here.
Written by: Julie Cocquerelle, Marketing Executive
Julie has recently joined the team, and has a background in marketing and PR.