If you want to increase your brand awareness, a good PR strategy is essential, and the most important tool in PR is the press release. Writing one can seem easy but it is actually a risky exercise. A press release in not like any other piece of content, it has its specificities. If you want to increase your chances of getting coverage, follow those five top tips when writing a press release.
When writing a press release, you need to focus on your big idea and particularly on how this big idea will match with what's going on in the news and in your industry. Then, the writing part is easy. I hope this infographic will help you. Don't hesitate to share it on social media!
Written by: Julie Cocquerelle, Marketing Executive
Julie has recently joined the team, and has a background in marketing and PR.