Resources
See your press release in a whole new light
The team have been busy once again working on making your PR even easier. This week, we're giving you more visibility on your press release, before you even send it!
Why journalists are an entrepreneur’s best friend ... especially now
November is the month, with the annual Global Entrepreneurship Week in the middle, for entrepreneurs to make the most of the focus on business growth.
How to get the timing right for press releases to hit the spot
PR is ‘earned’ media. It should never be looked at as being free advertising that a journalist will happily give you, but rather you have to work hard at giving the journalists not just what they want but giving it to them at the right time too.
Great examples of press release headlines
It’s no secret that headlines are the most difficult part of a press release to get right. With very few words to capture the attention of a journalist and summarise your entire pitch, it’s no wonder many are left asking the question “What makes a good press release headline?”
How to craft a great headline for my press release
The best example, and the one that will be referred to on more or less every PR course is ‘Man bites Dog’, as opposed, of course, to ‘Dog bites Man’.
Creating press releases just got smoother
The team have been busy over the past couple of weeks improving the way press releases are authored, scheduled and published and we're excited to now be able to share this with you.
Why positive PR is a prerequisite of our economic recovery
At the time of the last economic crisis in 2008 my daily frustration was journalists telling me that they were hearing no SME good news stories, so assumed that there were none. At the very same time businesses were telling me that they were doing great things to battle their way through, but had no idea, and certainly no real budget, to get their successes in front of those responsible for the words in the columns of the news titles.
New design for the Distribute page
We've spent the past week launching a new design for the Distribute page that's easier and more dynamic to navigate, as well as putting more information at your fingertips.
The three little phrases GUARANTEED to get you out of interview trouble
It’s ten years since I was facing challenging interviews defending a brand and sector that wasn’t exactly at the top on anyone’s Christmas card list.
How many PR brands do you think you have? You'll be surprised!
As most business owners what their brand is and they will usually give you a simple answer. The name on the business card. One simple brand name. So you think you just have one brand. Wrong!! You have three, And each has it’s own story you can use in winning good PR.