Resources
How to capture media attention using a trending topic
There are few better ways of capturing a journalist's attention than giving them content aligned to trending news. Here are JournoLink's top tips on winning trending media coverage.
How can hospitality businesses make the most of the media to help their recovery?
Hospitality businesses need all the help they can get to profile their businesses as the country reopens. Journalists are there to help them...but how should they go about getting their stories into their columns?
Why responding to journalists’ requests is the fastest and easiest way for a small business to win media coverage
Without real life business stories, quotes and images, journalists' articles wouldn't find their way into the newspapers' columns. This is the one time that journalists need businesses, rather than businesses needing journalists. Responding to a media request often means free media coverage
How to find and respond to media requests
JournoLink sharing tips on where to find media requests and how to respond to them
Why sustainability should be part of your PR
Sustainable businesses are more likely to get PR coverage. With COP26 on the horizon there is a real buzz in the media on showcasing the businesses that are taking the lead, and it presents a great opportunity for businesses to catch the eye of the journalists.
JournoLink plants trees to support COP 26
It is COP 26 Week and we all want to help our planet and make the world a little greener. In partnership with Ecologi, JournoLink has joined #GenerationRestoration to help conserve and improve our environment with the world’s best climate crisis solution, planting trees.
5 Ways your Media Room benefits Journalists and Others.
In a digital age success is often a function of the speed with which customers and the media can find credible information about you online. The media room on your website is critical for your SEO, Current information about you, is searchable by journalists, but is viewed by more than just journalists, and is a top brand and corporate promotional tool.
Why right now is the time for entrepreneurs and small businesses to hit the journalists….a FOUR POINT PLAN for businesses to follow.
Research that JournoLink did during lockdown highlighted that small businesses were more than twice as active in trying to get media coverage than they were pre lockdown, and that, interestingly, female entrepreneurs and freelancers accounted for around 60% of the activity. Leisure, health, food and drink, and retail were the sectors that were the busiest. As we now exit the Covid pandemic it is even more important that small businesses do all they can to promote their brands and share their re-emergence stories.
Planning PR for a re-launch
The power of PR is often overlooked when the planning is in full swing for a business relaunch. It’s understandable that the tendency is to focus on the practical aspects, such as getting the office or shop ready, arranging stock deliveries and HR issues. But the actual promotion of the relaunch is equally important.
Be in charge of your PR with access to the Journalist Database
Any PR professional who has ever had to manually research journalist contact details will know it’s a thankless, time-consuming task. That’s why we’re proud to launch access to our extensive searchable media database, featuring over 62,000 contacts.