5 Ways your Media Room benefits Journalists and Others.
In a digital age success is often a function of the speed with which customers and the media can find credible information about you online. The media room on your website is critical for your SEO, Current information about you, is searchable by journalists, but is viewed by more than just journalists, and is a top brand and corporate promotional tool.
Why right now is the time for entrepreneurs and small businesses to hit the journalists….a FOUR POINT PLAN for businesses to follow.
Research that JournoLink did during lockdown highlighted that small businesses were more than twice as active in trying to get media coverage than they were pre lockdown, and that, interestingly, female entrepreneurs and freelancers accounted for around 60% of the activity. Leisure, health, food and drink, and retail were the sectors that were the busiest. As we now exit the Covid pandemic it is even more important that small businesses do all they can to promote their brands and share their re-emergence stories.
Planning PR for a re-launch
The power of PR is often overlooked when the planning is in full swing for a business relaunch. It’s understandable that the tendency is to focus on the practical aspects, such as getting the office or shop ready, arranging stock deliveries and HR issues. But the actual promotion of the relaunch is equally important.
Be in charge of your PR with access to the Journalist Database
Any PR professional who has ever had to manually research journalist contact details will know it’s a thankless, time-consuming task. That’s why we’re proud to launch access to our extensive searchable media database, featuring over 62,000 contacts.
Freelance PR Market Shows Optimism - with PR Cavalry
Freelance PR consultants have had a tough 2020 but there are reasons to feel optimistic according to Nigel Sarbutts, the founder of Freelance PR matchmaking service The PR Cavalry who we spoke to recently.
The dos and the don’ts in responding to media requests
Media requests, editorial requests, PR requests, #JournoRequests – it doesn’t matter what you call them, they’re are a fantastic way to engage with journalists, responding directly to queries they have posted. However, many businesses can fall short by making common mistakes in their response.
How to create a 2021 PR strategy for your small business
Although the idea of PR is intriguing to many business owners it is rarely found at the top of their to-do list. This is often due to the fact they have very little time to take on the task. However, when planned properly, PR can become a task which fits easily into the running of a business.
Make your Press Release shine with just the right image
Using an attention grabbing image is a good way to help get your Press Release noticed. We've recently been working on ways to help you maximise your impact.
See your press release in a whole new light
The team have been busy once again working on making your PR even easier. This week, we're giving you more visibility on your press release, before you even send it!
Why journalists are an entrepreneur’s best friend ... especially now
November is the month, with the annual Global Entrepreneurship Week in the middle, for entrepreneurs to make the most of the focus on business growth.