Yorkshire-based fashion brand to launch new fragrance enhancing product line at UK leading tradeshow
A Leeds-based designer and manufacturer of men and women’s accessories is set to launch its new range of Lockstone bracelets and pendants at the UK’s leading trade fair for the home and gift industry.
Vanacci will launch its new Lockstone range at this year’s Spring Fair, hosted at the NEC Birmingham from the 4th to the 8th of February.
The new range features an adjustable bracelet that uses a new design developed by Vanacci to fit perfectly to the wrist of any wearer and will also feature the first official women’s collection created by the business.
Already achieving great success domestically and internationally, Vanacci’s Lockstone range features a wearable, high-tech polymer, which allows the user to extend the life of their fragrance by up to seven times longer.
Sean Sykes, creative director at Vanacci, gave an insight into the new range:
“Customer feedback has been the driving force behind our new collection. Maintaining our minimalist design philosophy, we have created a stripped-back range, focussing on the fragrance enhancing feature of the Lockstone material for our women’s collection. Our new range builds on our most popular designs to date and will be available in gold, rose gold, and palladium and also comes with a lifetime guarantee.”
Established in 2014, Vanacci offers a range of unique and innovative jewellery, wallet, and cufflink designs, including their fragrance releasing jewellery. Vanacci combines Italian design with British craftsmanship, fusing style with functionality in each piece, crafted by hand in its Leeds headquarters.
This will be the first time that Vanacci will be exhibiting at the highly coveted Spring Fair, which brings together thousands of exhibitors, ranging across 13 show sectors where brands will be showcasing the most forward thinking and on trend products for the year ahead.
Commenting on the launch of the new Lockstone range and exhibiting at Spring Fair, managing director James Whitfield said:
“We are delighted to showcase the new Lockstone product line at this year’s Spring Fair, which will provide us with a brilliant platform to launch into an exciting 2018. The new collection builds on our existing product set, which has been well received globally. We can’t wait for our customers to see it.”
The Vanacci team will be exhibiting at stand 20K42, hall 19-20 in the Fashion, Jewellery and Luggage section for the duration of the show.
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Notes to the editor
For more information, contact Emily Docherty on 0113 204 1416 or email emily@maccomms.net.
Established in 2014, Vanacci injects a fresh and modern feel into men's and women’s accessories, combining striking appearances with practical design.
Consisting of a tight-knit team of designers, engineers and fashion professionals, Vanacci is headed-up by co-founder and Managing Director, James Whitfield, who is supported by fellow Co-Founders Sales Director, Ryan Ward, Creative Director, Sean Sykes and Operations Director, Paegan Ward.
The company’s design philosophy combines minimalism with bold and cutting-edge practical features to create a product that fulfils a genuine need and serves as an excellent conversation piece.
The company’s product offering includes watches, wallets, bracelets, pendants, cufflinks, and fragrance enhancing jewellery, with a new range being released every 3 months.
Having recently expanded their office space by 76%, Vanacci recently invested in additional machinery and equipment, including a lathe and a permanent photography studio, to support increased production and fulfil customer demand.
Plans for 2018 include the recruitment of two new members of staff to support business growth and development.
Recently awarded the Made in Britain accreditation, Vanacci is proud to maintain all manufacturing processes in-house, creating handmade, quality products for their customers at the firm’s headquarters in Leeds, West Yorkshire.
Designed, sourced and assembled entirely by the team at their Leeds studio, Vanacci products are manufactured in a strict quality-controlled environment before being dispatched to customers both domestically and internationally.
With retailers and wholesalers in Europe, Singapore, China, Hong Kong and Taiwan, the company also has firm plans to dominate the US market over the next few years.
See https://vanacci.com/ for more information