Yorkshire-based businesses are supporting a viral campaign to beat breast cancer which was launched earlier this month.

Entrepreneur and Osteomyologist Emma Kirke, initiated the campaign dubbed #DaretoBare, to raise funds for Cancer Research UK, after having marked the two-year anniversary of her double mastectomy operation.

Emma, who received the diagnosis that she had breast cancer in 2013, is backed by Leeds-based PR agency MacComms, and, a crowd funding platform for social occasions and charity fundraising based at the Leeds Digital Hub.

The businesses have joined forces to raise awareness of the campaign in support of Cancer Research UK and are encouraging others to help in the fight against breast cancer. The challenge works by taking a topless selfie, covering the breasts or chest with hands and/or creative props and donating funds to a dedicated pot on the site.

The #DareToBare challenge is complete when individuals donate to the dedicated pot of funds, which is being managed by, a new crowd funding platform for social occasions and charity fundraising. All funds raised will go to Cancer Research UK, both photos are uploaded to social media and three friends are tagged with the hashtag to continue the campaign.

Emma says:

“When doctors told me I had a lump in my right breast, I decided I wasn’t going to become a victim. I took the decision to have a double mastectomy to prevent going through this again and I want to encourage more women and men to check their breasts so they don’t have to go through what I have, or worse.”

Achille Traore, managing director of, adds:

“Having only just launched Swoosch last year, we’re delighted that a worthy cause is using the platform to help raise the profile of a high-profile charitable campaign. We want more business men and women, to get behind the campaign and show their support in the fight against cancer.”

To get involved with the campaign follow these five steps:

1. Snap a picture covering your breasts / chest
2. Visit and donate an amount of your choice
3. Upload both pictures to social media (Facebook is best)
4. Use the hashtag #DareToBare
5. Tag in three friends to complete the challenge next

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Swoosch is an easy and convenient method for groups and individuals to collect and manage money, safely online. In three easy steps, users can create, customise and invite friends to contribute to a ‘pot’ where funds can be securely held for special occasions such as holidays, weddings and birthdays. The platform is also useful for fundraising for charity events. Once the target amount has been raised, the money can then be instantly transferred to the organisers’ bank account.

Based at Leeds Digital Hub, Swoosch is a crowdfunding platform with simplicity and security at the heart of its operations. As society moves towards a cashless era, Swoosch takes the hassle out of organising events and collecting money. The platform is easy to track, saves time, reduces effort and allows funds to be raised at a much quicker rate.

Having only recently formed Swoosch in 2016, founder and managing director, Achille Traore has a wealth of knowledge in establishing and operating successful businesses. Other ventures include, Perks Loyalty, a digital loyalty scheme enabling organisations to connect and reward customers and Top Screen Media, an innovative advertising & touch screen kiosk solution for retail, tourism and other high footfall areas with a global reach.

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