Bullards Spirits is celebrating a sensational win as its Norwich Dry Gin is named the World's Best London Dry Gin in the World Gin Awards 2017.

Following rigorous taste testing conducted by a leading panel of influencial judges, Bullards Norwich Dry Gin was shortlisted among nine other gins from around the world in the World's Best London Dry Gin category. And finally, after months of waiting, last night it was announced the overall winner.

Now, with this top accolade under its belt, Bullards Spirits is hoping to put its flagship Norwich Dry Gin firmly on the map at home and abroad.

“The award for the World's Best London Dry Gin in the World Drinks Awards has come as a complete shock, but a huge pat on the back for everything we've achieved in just a year since we launched,” explains Russell Evans, co-founder of Bullards Spirits. “Our distiller, Peter Smith, is one of the youngest distillers in the UK and has so many innovative ideas and expertise to bring to our brand. We only launched a year ago, but already we are achieving more than we thought possible.”

Bullards Spirits is the only gin distillery in Norfolk and the first to use Tonka Bean in its recipe. Now with this prestigious accolade, the brand is looking to make its mark nationally and internationally and has even undergone a modern rebrand to give it greater presence.

“Our new labels really reflect the quality and USP of Bullards Gin and prove that we are now ready to target new customers across the UK and beyond, both in the on-trade and in retail,” adds Russell.

2017 is set to be an exciting year for the fledging brand, with the new packaging just a starting point for many exciting things to come.

Bullards Spirits produces Norwich Dry Gin and Strawberry & Black Pepper Gin. It is based at the Ten Bells Pub in Norwich, owned by Greene King, and boasts its own
on-site gin distillery and guided tours. For more information visit or contact company director, Craig Allison, on 07762139858 or email

For images, samples or interviews please contact Nikki Whiteford on 07733 261843 or email

Download as PDF| Report this press release



Small, boutique gin distillery based in Norwich making Norwich Dry Gin and Strawberry & Black Pepper Gin