FOR IMMEDIATE RELEASE

On the 1st October, an eye-opening report* established that 27% of over 75s often or very often feel lonely. Shockingly, it’s estimated that more than one million** older people – over the age of 75 – can go over a month without speaking to a friend, neighbour or family member. Isolation often leads to many more complex mental health issues compounded by a lack of exercise, fresh air or a breakdown of communication with friends and family. But how do you recognise those initial signs of loneliness?

Janis Anderson, who runs in-home care business, Caremark, often witnesses, first hand, the implications of loneliness and isolation on the elderly and vulnerable. Here, she gives advice on how to spot the signs of loneliness and how to support your loved ones during solitary times.

Loneliness doesn’t always look the same
Our elderly relatives can become isolated for a number of reasons. Perhaps you don’t live nearby, so regular visits aren’t an option, their partner is no longer around or they’ve recently lost access to their own transport. Don’t assume that your parent or grandparent is receiving regular visits from friends – even if they tell you they are – as they may feel as though they don’t want to burden you.

A great way to ascertain whether or not a loved one feels lonely is by tackling the issue head on. Make regular phone calls, of around 10 minutes a day, asking what they’ve been up to. If you’re speaking regularly, chances are they will communicate honestly about their daily routine, allowing you to pick up on any gaps in their contact with the outside world.

What to do in times of loneliness
So, you’ve had that conversation and are beginning to become concerned about someone’s lack of human interaction. The good news? They have you! If regular visits aren’t always manageable, continue with those phone calls, or plan in a series of day trips for your parent or grandparent to plan for or look forward to.

Suggest local community groups or coffee mornings – you can search for ideas on the web – and, if they have issues with mobility, get in touch with a local care provider and ask how they can support people to get out and about or just providing regular periods of companionship in the home.

Is loneliness something you can ‘treat’?
It’s important to understand that isolation often leads to other problems. Loneliness can cause a lack of motivation, so they may lose interest in cooking for themselves and they could even stop leaving the house altogether. Left unacknowledged, a gradual lack of motivation can lead to serious issues with mental health, as this ‘hopeless’ behaviour can promote a cycle of increasing isolation.

If there has been a loss of mobility, due to old age or accident, small but significant alterations can be made to ensure that your parent or grandparent can continue with life in as normal a way as possible.

Speak with your GP or local care services about the option for an in-home care plan. Regular visits from a care professional could tackle two problems in one – it provides that all-important human contact from someone who has your loved one’s best interests at heart, who can also help with everyday tasks around the home.

Top tips for overcoming loneliness
• Call regularly and visit as often as you can
• Ask questions about your loved one’s daily activity
• Suggest social events and help them get there
• Recognise the signs before they escalate
• Support in making lifestyle changes that improves their quality of life

Janis summarises: “It’s also important to look after yourself, too. Don’t feel guilty for any feelings of loneliness your parent or grandparent might be feeling – just do your best to support them. At Caremark, we’re often asked how we can support vulnerable members of our community. Our Independence Club, which we launched six years ago, is more in demand now than it has ever been. This was put in place to encourage and support our less capable clients to get back out in the community, taking part in the activities and hobbies they once enjoyed and socialising again. We’re passionate about instilling a sense of independence in our clients, so we nurture the relationship between carer and client to a stage where they feel a sense of companionship, positively impacting mental health. At the end of the day, caring for those who find themselves isolated is about encouragement, interaction with people who care, and supporting them in gaining confidence.”

* http://www.bbc.com/future/story/20180928-the-surprising-truth-about-loneliness
** https://www.nhs.uk/conditions/stress-anxiety-depression/loneliness-in-older-people/
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To speak with Janis Anderson, contact Kelly Ayres on 07895 876745 kelly@revpr.co.uk
Image attached - Janis (second left) with some of the Caremark team

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About Caremark

Caremark is the UK's largest privately owned care franchise with a turnover of £65m. We are a leading home care provider with over 100 offices in the UK and Ireland. We support over 6000 customers and employ more than 5400 carers who deliver on average, over 96,000 hours of care, every single week, across the UK.

Established in 2005, we are proud to be a wholly UK owned and operated home care franchise which has an established and successful UK based network. 43% of Caremark franchisees are female, which is almost double the national franchising average. It's a figure we are really proud of. Not only that, but a large proportion of our management team are women, including our Managing Director, Finance Director, National Operations Manager and National Training Manager.

The UK has an ageing population which is estimated to grow some 58% in the next 20 years. As the demand for more complex and highly professional levels of care increases, we continue to provide a quality service to those in need of help and support. There is also a developing awareness that care at home can benefit not only those individuals in need but the hospitals and other organisations that are also responsible for looking after them.