Wolf & Badger presents contemporary womenswear brand Abigail London

5 years ago

This Sunday global online marketplace for international brands, Wolf & Badger presents Abigail London’s luxury debut collection at their Notting Hill store.

This one-day pop-up provides the opportunity to join Abigail Wilkinson, designer and founder of Abigail London, for a viewing of her SS18 collection with complimentary drinks.

“As an online brand, it’s great to get the product in front of the customer. It’ll be an exciting day to talk through the collection and its inspiration, try on some pieces and enjoy a glass of bubbly in the lovely Wolf & Badger store” says Abigail Wilkinson.

The debut collection is made up of work-to-play and occasion pieces, perfect for casual summer drinks through to weddings and more formal events. Combining sophisticated cuts with vibrant florals and contemporary textural prints, the SS18 collection provides customers with fresh looks away from the usual high street attire.

From 12pm – 5pm customers can visit Wolf & Badger’s Notting Hill store to try on the collection’s statement pieces, talk to Abigail and receive 10% off any orders placed on the day.

The pop-up event follows Abigail London launching on Wolf & Badger in February 2018.

Notes to Editors

Date: Sunday 8th July

Time: 12pm – 5pm

Address: Wolf & Badger, 46 Ledbury Road, London, W11 2AB

- Abigail London is available at www.abigaillondon.co.uk and www.wolfandbadger.com.

- The SS18 debut consists of a multi-product womenswear collection in silk and cotton.

- Prices range from £99 to £365

- For further press enquiries or to request samples please contact pr@abigaillondon.co.uk.

- Follow our latest news on Instagram, Twitter and Facebook: @AbigailLondonHQ

Attached Media

About Abigail London

Abigail London is a contemporary womenswear label in the affordable luxury market. Designed in-house by Abigail Wilkinson, focus is on providing women with timeless statement pieces that don’t compromise on comfort. The brand was developed with the fast-paced lives of modern women in mind. We don’t always have time to keep our “finger on the pulse” and experiment with different looks. Therefore, Abigail London aims to fuse comfort and style through combining carefully crafted shapes and statement prints, in luxurious silks and delicate fabrics, making it the go to for those that want to make an impact with their fashion choices. Focusing on the movement towards conscious buying, Abigail London collections aren’t launched according to the typical seasons. Currently the focus is an annual work-to-play and occasion wear range that offers dark and light pieces that customers can utilise throughout the year. We want to encourage customers to buy high quality, long lasting pieces when needed – as oppose to committing to the standard buying periods. Abigail London focuses on combining high quality fabrics, statement prints and delicate workmanship to provide our ladies with long lasting, wardrobe staples for years to come. Please click here to find our campaign images, cut outs and line sheets: https://www.dropbox.com/sh/0hg2wfefi6ax0a5/AAD3Zk5QKCCmgEEAdq7f_QNPa?dl=0