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Digital Entrepreneur Limited

Will Alexa become a member of your family?

11 October 2016 09:00


In the back of Tesla on the way home from an event in London last year I asked an Apple guy where he thought the future of the #SmartHome would be played out - would it be on a specific device in my living room or just another app on my smartphone? He replied "no one wants another box in their home" meaning we already had enough clutter in the house and another box would just add to that.

If Amazons Alexa, is right then we will all want another box in the home, in fact we will want another box in every room.

Right now, this battle is being fought and the winner could take all.

Let's clear something up first though, this is not just another a battle between technology giants, this is a whole new war and at the heart of it is our adaptability as humans to use our voice to interact with technology. We loved touch screens and as a result they exploded on to the scene specifically though smartphones making our lives easier and letting us interact with technology in a way that had never been possible before the stylus.

If Alexa wins over our hearts however then this could be the game changer. Why is it so important, well, if you can talk to your tech then you just need a microphone and a speaker - which is what the Amazon Echo is. That means that app branding could all but disappear leaving only one name on the box, and that name would be Amazon.

Whilst Google plays it safe backing both sides with both the Google Pixel phone and Google Home #SmartHome device, really only one player can truly dominate and who better than the owner of the World's largest eCommerce store?

Apple has its AppleTV with remote control that you can talk to but it is a half measure - Apple really don't believe people want more tech boxes in their homes.

For entrepreneurs with a focus in the digital space, one of their biggest challenges is keeping up with the pace of change.
This is especially true with mobile apps and Amazon Echo, the ‘AI digital assistant’ and voice-controlled hands-free speaker.

Is your business prepared for the new realities you’ll face with Amazon Echo?

If not, then there’s an event where you can see how it works - hosted by an expert.

On Tuesday 25th October in Central London, and in partnership with Max Doelle of Kazendi, you’ll be treated to a presentation at the #SmartHomeDinner, based around their Amazon Echo prototype which explains the user experience of zero interface interaction.
You’ll have the chance to connect and mix with a diverse group of like-minded, knowledgeable peers in similar fields in a relaxed atmosphere, with insights, support and camaraderie, building new contacts and relationships, sharing ideas, and discussing the challenges you face in a private, positive way.

All enjoyed over a three course fine dining experience with plenty of wine and soft beverages available throughout the evening.
To book your place at the #SmartHomeDinner on Tuesday 25th October, please click here.

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Press Contacts

Duncan Gledhill


Tel: +447971097526


About Digital Entrepreneur Limited

Digital Entrepreneur running Small Private Networks in London, New York, Dubai and Warsaw. Small Groups, Big Thinking

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