Why You Should Love Paper & Print!

6 years ago

February holds the day we celebrate Love, largely through the means of paper, the traditional Valentine’s Day card. Often overlooked since the rise of the digital marketing, print still holds an incredibly important place in the marketing mix, believe it or not Print is NOT dead. As a tangible marketing method it generates credibility for your business .We have put together some of the main reasons why you should Love paper and print and why it should remain at the heart of your marketing mix:

Credibility

For all businesses of any size, in any industry, credibility is paramount. The reputation of your business is essential to its survival. The trust and loyalty your shareholders, investors and customers have in your business will have a direct effect on the success of your company. In order to maintain your reputation and stance you must build credibility. Printing of tangible marketing materials with your branding such as brochures, envelopes, letterhead paper to name a few will create professionalism around your brand.

Attention & Focus

In our world we are constantly bombarded with digital noise, receiving a piece of printed material therefore immediately grabs our attention, it seems almost a rare occurrence these days. Through print marketing there are endless opportunities to design and advertise your brand and business. In comparison with other forms of marketing whether it be digital adverts or emails, print marketing can create almost constantly visibility. Print media offers a variety of content areas: inspiration, special offers, news, updates and more, all of which generate engagement between the reader and the brand. To get the most out of your marketing collateral it pays to use high quality designs and materials such as a glossy front and back cover or a thicker paper stock. Small adaptations such as these are cost effective but will maximise professionalism in your brand exposure.

Screen Break

Computer Vision Syndrome (CVS), a condition resulting from focusing your eyes on a computer or screen for a sufficient period of time is becoming more apparent amongst many of us today. This increased recognition of the harmful side effects of excessive screen use is leading to more of us turning back to traditional information platforms in a non-digital format. Studies have shown the act of touching paper and turning pages increases the retention rate of the information you are reading. This sensory media experience has the capability to promote brand awareness and your advertising effectiveness. It’s a no brainer, if you want people to know more about your business and the products and services you offer, give them something physical to read.

Print = Power

The versatility of the printed marketing medium is vast. Available in a number of forms: from mass audiences to individuals in various sizes, designs, types and finishes it’s the ideal marketing form. Printed flyers, brochures, leaflets and posters work as standalone campaigns but also when used in conjunction with other forms of online tools. Printed marketing materials have the ability to transfer far more information to the potential audience than digital advertising platforms largely due to space .Catalogues and brochures provide inspiration for customers and potential new customers who can be directed to your website to make their purchase. Research has shown that adding print to your advertising media mix will increase the return of investment of your marketing campaign.

All for one & one for all

Modern digital presses offer businesses and marketers with the ability to print entire publications based on the profiles and requirements of their customers and potential new client base. Adding personalisation and targeting the needs of your customers adds to the effectiveness of the print medium. With a tailor-made approach rather than generic one your consumer loyalty will increase and client base expand. Personalisation doesn’t need to be as complicated as it sounds just choose the right platform and the results will speak for themselves.

Print, when integrated with other media forms can be highly influential for any brand and business. Expanding your brand awareness and solidifying your brand identity is essential for the survival of your business.

Long Love Print! Make 2018 the year you reintroduce print back into your marketing mix and see the results for yourself! https://printuk.com/

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.