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FINDER.COM

Which chocolate Easter eggs are best this year?

13 April 2017 12:45

FOR IMMEDIATE RELEASE

Global personal finance comparison website finder.com/uk has compared Britain's favourite Easter eggs to find out which ones are best tasting and value for money

14 milk chocolate hollow eggs, roughly 150g in size, were chosen from 8 supermarkets and specialty stores including:
- Hotel Chocolat
- Lidl
- Marks & Spencer
- Morrisons
- Sainsbury’s
- Tesco
- Thorntons
- Waitrose

The differences in cost were considerable, with the most expensive egg at £10 for the Hotel Chocolat Mellow 40% Milk Egg with Six Molten Caramel Bunnies (200g), and the cheapest was just £1 for the Sainsbury’s Milk Chocolate Egg with Chocolate Caramels (155g) – that’s 10 times the cost of the cheapest egg. These 2 eggs were also the cheapest and dearest per 100g out of the selection

The average cost out of these eggs was £3.84

While all 14 eggs were milk chocolate, the cocoa quantity varied from 20% for Cadbury Milk Chocolate Egg with Creme Egg, and up to 45% for the vegan Moo Free Original Organic Egg with Buttons

Interestingly, the vegan Moo Free egg also had the least amount of sugar (of 33.7g per 100g) and the highest calories per 100g (583)

The egg with the highest quantity of sugar per 100g was the Nestle Milk Chocolate Egg with Smarties (61.2g)

The egg with the lowest calories per 100g was the Sainsbury's Milk Chocolate Egg with Chocolate Caramels

Full Details: https://www.finder.com/uk/best-easter-eggs


Which egg was the tastiest?

We conducted a blind taste test with 5 kids and 18 adults and asked them to score each egg on their taste as well as texture. We also asked them to guess which egg they think tasted the dearest, cheapest and which was vegan.

Overall, the M&S Beatrice Bunny scored the highest for taste and texture, followed by Tesco Finest Belgian Milk Chocolate Egg and the Lindt Gold Bunny Egg with Three Bunnies

All three of these eggs were among the highest cost out of the 14 eggs in the comparison

Interestingly, the vegan egg (Moo Free - Original Organic Egg with Buttons) scored the worst for overall taste and texture by our 23 taste testers. It also had the highest percentage of cocoa (45%) and highest calories (583 per 100g)
It was followed by Green & Black's Organic - Milk Chocolate Egg and Favorina - Milk Chocolate Egg

The cheapest eggs – Sainsbury's Milk Chocolate Egg with Chocolate Caramels 155g (£1), Nestle - Milk Chocolate Egg with Smarties 122g (£1.25) and Maltesers Milk Chocolate Egg with Packet of Maltesers 127g (£1.25) – were mid range for their overall taste and texture

Full Results: https://www.finder.com/uk/best-easter-eggs

Which eggs taste the cheapest and dearest?

The egg which scored the most votes for tasting the dearest was Morrisons The Best Hand Decorated Belgian Milk Chocolate Egg (200g), with 11 of the 23 votes. However, it was priced about average, at £4, and was ranked 9th for overall tastiest

The top 3 eggs which were voted the dearest in taste were also among the most expensive (Morrisons £4, Green & Black’s £6, M&S £5)

Our tasters guessed correctly the least expensive tasting eggs, with the Cadbury Milk Chocolate Egg with Creme Egg (138g) scoring the most votes for least expensive tasting and costing £1.25. It was followed by Maltesers (£1.25) and Sainsbury’s (£1)

It was easy for our blind tasters to guess the vegan egg, with more than half the votes (12 of 23) choosing the Moo Free Original Organic Egg with Buttons


Kids vs. Adults

Interestingly, kids and adults all agreed on the worst tasting eggs, scoring the same for the bottom 3 least favourites (Moo Free, Green & Black’s and Favorina) But they disagreed on their top 3 favourites

Adults’ top 3 were:
- M&S Beatrice Bunny
- Tesco Finest Belgian Milk Chocolate Egg
- Thorntons - Milk Chocolate (personalised)

While kids’ top 3 were:
- Maltesers - Milk Chocolate Egg with Packet of Maltesers
- Cadbury Milk Chocolate Egg with Creme Egg
- Sainsbury's Milk Chocolate Egg with Chocolate Caramels

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Attached Images


Press Contacts

Jon Ostler

CEO (UK)

Tel: 07751193612

Email: jon.ostler@finder.com


About FINDER.COM

Bringing Australia’s #1 Comparison Site (finder.com.au) to the UK. www.finder.com/uk helps people make an informed decision about their banking, insurance, travel and online shopping. www.finder.com.au has been leading the comparison site industry in Australia for 10 years with its head office in Sydney. www.finder.com is already making waves in the US with new offices in New York and Santa Monica and the UK is the next market we plan to shake up. Privately owned and independent finder.com is on a mission to provide the world with genuine advice from a team of experts who care about helping consumers find better.

www.finder.com/uk

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