What’s the best way to market my SME? Flyers? Brochures? or Posters?

8 years ago

Flyers, brochures and posters are all simple, affordable and effective ways to get the name of your small or medium sized business out there. However, if you can only afford to use one of these items or just want to take it one step at a time, you might be wondering which is best suited to your needs.

Here we break down the main benefits of flyers, brochures and posters along with what type of campaigns they are best suited to, hopefully making your decision on how to market your SME a whole lot easier.

• Flyers

Flyers or leaflets are one of the oldest and most powerful tools in small region marketing. If you want to reach a large group of people in a relatively localised area then there are few better ways to get your brand to the people. i.e. London Oxford Street, is an ideal area to promote your clothes shop or new enterprise. With some bold colour, simple type face and eye-catching words or phrases its very likely that the next passer-by who you hand your flyer to will become your next customer.

Ultimately Flyers are great for getting across a small amount of information to a specific target customer in a short space of time, just remember to make yours stand out from the rest.

Best uses:

– Announcing the launch of a new shop, product or service

– Announcing the beginning of a sale or discount

– Promoting a local event, such as a gig, club night, charity or sports event

• Brochures

Brochures, now they do require that bit more effort from your business, as you will need to come up with enough content and high quality pictures related to your company to fill it. While flyers are handed out under the assumption some might be thrown away, brochures should be used more selectively. They are therefore best for targeting those who have already shown an interest in your product of service, and may need a little extra information or enticement.

Best uses:

– Offered in your showroom to those browsing your products and services

– Sent via post or given in person as a follow up to an initial sales meeting

– Making up part of a larger direct mail package

• Posters

Posters are great if you are looking for a low cost advertising campaign with a large reach and a long shelf life. Without the man-hours and legwork involved in flyering, you can get all the information regarding your company across to a very wide audience in a quick space of time with a few well-placed posters.

Best uses

– As part of a long running campaign – a seasonal sale, a major new product or service etc…

– Advertising a large scale event – a concert, a festival, a rally, or similar

– To spread an important message to the general public and to increase brand awareness

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