The referendum questionnaire put together by JournoLInk, the small business online PR platform, which went viral and hit over 250,000 users as the polls closed at 10.00pm on the 23rd indicated a 56% average Leave vote consistently over the seven days it was running.

The questionnaire asked 20 questions in the five key categories under debate, and tracked the sentiments of 1 in every 200 potential voters.

From the responses to the various questions, the key areas that appeared to influence the vote were:

• Economy
A third of respondents simply did not have a view on whether leaving or staying would be good for the economy

• Immigration and Employment
4 out of 5 believed that Britain should have the say on who comes into Britain to work, even if that restricts the ability of Britons to work abroad

• Red Tape
Half believed that European red tape stands in the way of British Business

• Borders
Nearly 9 out of 10 agreed open borders may make it easier for criminals to move between countries

A lack of clarification on issues was clear too. Notwithstanding the views towards independence, there were equally strong views towards stay:

• Employment
Nearly half believed Europeans should be able to live and work anywhere in Europe without restrictions

• Justice
19 out of 20 agreed that it is important that justice is served, regardless of borders

• Trade
9 out of 10 said it was important for British businesses to be able to trade freely with EU countries

Adam Prickett, Development Director at JournoLink, said, ‘JournoLink helps small businesses get their stories and messages into the media. Our questionnaire has done exactly that for voters too. We set out to help undecided voters work out whether their views pointed to a leave or stay decision. Over 250,000 people used the questionnaire, with many commenting it was the most useful tool available. It emphasised that the political debates did not give the voters the answers they needed.’

A full set of data outputs from the questionnaire across 253,000 users is available from or call 020 7193 8262.

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About was setup by JournoLink, the online PR tool for small businesses.It features 20 questions covering Trade, Economy, Immigration, Defence and Governance.