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Werkabee. The FIRST global work experience and entrepreneurship matchmaking platform.

13 July 2016 13:15


WHAT: Ground-breaking work experience and entrepreneurship matchmaking platform 'WERKABEE' now live on Indiegogo.
WHEN: 9th July- 20th August 2016
WHERE: London, UK & worldwide


 Current recruit/talent acquisition tech aimed at millennial students and graduates ignores their real employability needs
 Also failing to understand unique hiring needs of small business market
 Heavy market saturation in UK & US from swipe-job matching products offering highly-similar services to each other (e.g. ‘Tinder-for-Jobs’ apps) but not gaining real traction
 Work experience and entrepreneurship more crucial and popular than ever for millennials

 Werkabee the first recruit tech product to focus exclusively on matchmaking for work experience & entrepreneurship
 Better/faster/cheaper way to connect students, graduates, entrepreneurs and career-changers with the global business community
 Instant matching and shortlisting entirely removes recruitment formality from career networking
 Personal attributes key over skills/achievement
 Offers gamification at early career level
 Effectively facilitates global student mobility

Global enrolment in tertiary education is now forecast to grow to over 263 million by 2020, global youth unemployment has now surpassed 35 million, and LinkedIn’s fastest-growing demographic is their 40 million+ students/recent college graduates. But with only 13% of millennial students and graduates actually using the networking giant to find career opportunities, it begs the question whether there’s enough suitable technology being developed to support them.

A slew of ‘recruit tech' products aimed at students and graduates has hit the US and UK in particular of late- the so-called ‘Tinder-for-Jobs’ apps. These all make similar promises to 'revolutionise' recruitment in one fell 'swipe' by swapping old-school CV keyword analysis for intelligent job-candidate matching algorithms.
But with these focusing so heavily on simplifying the process of finding jobs, a huge market space has been opened for products which specialise in early career development or ‘work-based learning'- the pre-jobs market. And this is a space which Adam Dimitroff, Founder of new student-business matchmaking platform Werkabee, intends to fill.
“The need for students to gain professional work experience before trying to get a graduate job has never been more important- internships, volunteering, mentoring and research collaborations, while interest in entrepreneurship continues to surge worldwide. But in my opinion the 'Tinder-for-Jobs' app movement is hardly the future of nor has the potential to truly disrupt the recruitment market.

According to Adam, these type of products are not going to ‘fix’ the broken recruitment system- they're trying to oversimplify it.
“I can’t help but think they’re missing the big picture,” he says. “Of course jobs for the students and graduates of our future workforce are hugely important in the context of graduate unemployment and the economy, but I believe the actual employability needs of millennial career opportunity-seekers as early as high school are effectively being ignored by most recruit-tech products on the market. I think it’s crucial we develop better products which not only give students better access to the professional work experience they need before attempting to enter the job market, they’re mobile, social, on-demand products which millennials will actually want to use.”

Adam enlisted the design help of friend and careers education designer Jonny Lott in early 2015 to start fleshing out his early concept design for Werkabee- a unique mobile platform with a rather new approach to student-business matchmaking where focus is switched to professional work experience and entrepreneurship, and away from jobs.

“Werkabee is the first global work experience and entrepreneurship matchmaking platform. With no individual vacancies involved, the platform removes all recruitment formality from connecting career opportunity-seekers with like-minded opportunity-providers in any location. The aim is for them to easily have a conversation about moving an opportunity or collaboration forward, which is really how it should be at this level.”

Powered by a matching system (Nectarmatch), Werkabee works off user profile data to deliver users an instant, ranked shortlist of their most compatible business or professional matches. It then allows them to manage their shortlist and contact their favourites directly via the platform’s in-built instant messaging or live video chat.
The platform will be available on Android/iOS/Windows smartphone, but also tablet, laptop and PC to cater effectively for business workplace users who might still prefer not to do their hiring from a mobile device.

“There's far more opportunity out there for students, graduates and entrepreneurs- even career-changers- in more industries and types of organisations than many realise,” says Adam. “We’re trying to give them a better tool to access them so they can develop stronger careers in the longer term.”
But as Jonny is quick to point out, Werkabee is not a 'LinkedIn Junior' by any stretch. “Werkabee is a far cry from traditional (translate: boring) job search apps, and much more suitable for millennials than anything on the market," he says. "It's a matchmaker, short-lister and networking platform all rolled into one, but instead of more serious professional networking Werkabee has a fun, on-line dating feel.”

“Our easy profile-builder encourages students and graduates to show the things about themselves that really matter to the organisations of the small business market in particular,” continues Adam. “It prompts students to think about their personal qualities such as potential, attitude, motivations and values alongside their brand and digital footprint, rather than focusing so much on skills, experience and qualifications. They can describe what type of workplace they prefer to work in and even what type of people they’d like to work with, making sure they get the right experience with the right people in the right organisation.”

What’s even more notable is that Werkabee promises to match and shortlist users either nearby or in any global destination- sure to be a big draw for students who fancy themselves as ‘global citizens’ looking to build an international portfolio of experience and for businesses looking for an injection of international talent. Great add-ons include personality-testing, practice interview recording and even the chance for them to have some fun experiencing different ‘virtual work environments’ via simulated gaming.

It’s certainly an intriguing concept, and with a nice personal touch, flexibility across all types of experience, and potential to appeal strongly to both passive and active opportunity-seekers, Werkabee could become a real game-changer in early talent recruitment.
"Werkabee is a better and faster way for parties to connect and discuss mutual benefit,” says Adam. It’s about conversations, not applications…potential, not credentials. We’re not enhancing the candidate application or job posting experience, we’re removing it.”
“Werkabee levels the playing field for all types of student and graduate opportunity-seekers,” adds Jonny. “We want to ensure everyone has access to the organisations, individuals and opportunities they deserve, worldwide.”

Werkabee’s INDIEGOGO campaign is now LIVE and will run until 20th August 2016. The company is seeking seed investment to take their full design prototype to beta release by November.
To be added to the private beta waiting list, sign up FREE at If you would like a word, PDF or email copy of this press release, please email


Media Kit
Werkstation video channel

ADAM Dimitroff
Founder, Werkabee

Design, Werkabee

© 2016 Castledare Ltd. All Rights Reserved.

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