Watertight Marketing Launches Profit Priority Profile
Watertight Marketing is set to launch its new Profit Priority Profile, a free online diagnostic tool that helps marketers and small business owners to identify the key marketing leaks in their business.
The new diagnostic tool produces an 18-page report after assessing their current marketing activity against Watertight Marketing’s original Thirteen Touchpoint Leaks™ Assessment. The Profile helps to pinpoint which areas of sales and marketing they should be focusing on. A 2-page action plan is also provided that addresses their biggest marketing leak. The assessment is free and available online and only takes 15-30 minutes to complete – previously it could take up to a day of consulting.
The framework of Profit Priority Profile has been created from the multi-award-winning Watertight Marketing methodology, designed and refined by Bryony Thomas over the last decade. The methodology has been used by over 1500 organisations to find their marketing focus over the last 5 years. The diagnostic tool has had 160 initial participants, the majority of whom are business owners of organisations with 2-10 employees. As in the expert assessment sessions, which take a full day to complete, the online diagnostic is indicating the same typical results. Results have shown that 61% of participating organisations have their biggest marketing leaks in supporting customer Adoption & Loyalty. A further 28% show the biggest marketing leaks in the area most commonly associated with a sales function, when a buyer is evaluating and trialling a product or service. Only 11% showed a need to focus on generating Awareness & Interest – yet this still this remains the focus of most marketing books, blogs and training.
Bryony Thomas, founder of Watertight Marketing, said "We're increasingly finding that businesses, of all sizes, are becoming overwhelmed by the ever-increasing marketing ideas and options open to them. To make confident decisions, people need a way of cutting through yet more ideas to find fewer on which to truly focus. That's exactly why we've developed this tool. Through a series of questions, and our unique sequencing process, we can identify one project that needs energy now, and a sequenced plan for improvements to be made over time. Creating this profile previously took us up to a day of in-person consulting. This new tool gets people there in just half an hour, from their own desks."
The Profit Priority Profile is available for free and businesses can upgrade to an Expert Debrief for £97+VAT, and Tweak Your Leak for £297+VAT. You can find out more about Watertight Marketing’s Profit Priority Profile at https://watertightmarketing.com/toolkit/profit-priority-profile/
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For more information and images please contact:
Kirsty Cantwell,
Account Executive
Adia PR
kirsty@adiapr.co.uk
07901393237
Notes to Editors
About Bryony Thomas
Bryony Thomas, one of the UK's foremost marketing thinkers, is the author and founder of Watertight Marketing. Bryony works with ambitious growing businesses delivering marketing transformation programmes via the monthly Members’ Club, the 1-year Marketing Masterplan Programme and regular Marketing Masterclasses and Workshops. Her Watertight Marketing book has been in its best-sellers list consistently for over five years.
About Watertight Marketing
Watertight Marketing is the multi-award-winning methodology captured in the best-selling book of the same name and transferred into an organisation as a core skill through the flagship one-year training programme, Marketing Masterplan. To find out more information, please visit watertightmarketing.com/masterplan.
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