JournoLink uses cookies JournoLink requires cookies to function. You can read more in our Privacy Policy

My Digital Shelf

Waitrose analysis of the key factors affecting online sales

04 May 2016 15:30


My Digital Shelf are offering a complimentary presentation by Richard Luck, eCommerce Manager at Waitrose, on how FMCG brands can build a lasting relationship with the online shopper.

The supermarket giant spoke at the Online & Digital Grocery Summit 2015 on the importance of grasping “the digital opportunity” in a time when online sales provide a significant source of revenue for FMCG brands.

The presentation sets out the necessary goals for grocery brands to follow and emphasises the importance of growing awareness around a product in the online channel in order to gain clicks and lasting impressions.

According to Richard, a reliable way of guaranteeing sales is to secure a place in an online shopper’s “Favourites List”, which means that they will automatically be suggested for purchase when a shopper returns to the retailer’s online platform. This will ideally lead to a purchase from the consumer’s browsing session, and in turn, create sales post session and grow a lasting relationship.

To learn more about how to increase your online sales, follow the link to access the full presentation:!waitrose-presentation/mfz6z 

To hear more from Waitrose on the factors affecting an online sale, as well as how to create a successful and lucrative online brand campaign, Glenn Ticehurst, eCommerce Media Manager, will be speaking at the upcoming Online & Digital Grocery Summit (24th May, Hilton Tower Bridge London)

For more information about the event, visit the website here or get in touch with the Conference Director on

Download as PDF | Report this press release

About My Digital Shelf

My digital shelf provides a platform for FMCG brands to understand how they can better engage with the online shopper.

View JournoLink Profile


Share to Facebook Share to Twitter Share to LinkedIn


For more information on JournoLink and how to receive more content like this, please visit